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Hand sanitiser sales jump by 75 per cent

Sales of hand sanitiser in Ireland have increased by 75 per cent in comparison with the same time last year, the latest Nielsen four week data ending February 23 indicates. The significant rise in sales is attributed to increased panic buying, amid health fears around the worldwide spread of the coronavirus disease Covid-19 public health […]

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Irish Independent adds almost 7,000 online subs

Independent News & Media (INM) has signed up 6,953 paying subscribers following its decision to introduce an editorial paywall for the Irish Independent, its publisher has confirmed. Speaking at the Marketing Institute’s DMX annual conference in the Aviva Stadium, Mediahuis’s Peter Vandermeersch said the move to a paywall was “going well”. Vandermeersch said trust more […]

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Bigger Gravity Bar opens at Guinness Storehouse

The Diageo-owned Guinness Storehouse has officially opened the new Gravity Bar. Developed over three years, with over 175,000 man hours and an almost €20 million investment, the bar has more than doubled in size, offering visitors wider panoramic views which now include the Phoenix Park and new vistas over the Dublin Mountains. The bar’s footprint […]

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Mitchell takes charge of branding at WaterWipes

One of Ireland’s most highly-regarded consumer marketers and the former global president for Mars Wrigley’s gum and mints category Orla Mitchell has joined WaterWipes to help guide the Irish company’s pure baby wipes business strategy and brand development. A seasoned confectionery marketer, she worked with Miriam Hughes at Nestle Confectionery before going on to senior […]

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Marketer of the Year Emma Kiernan for AAI talk

Emma Kiernan, marketing manager, Dublin Zoo, who was named Marketer of the Year 2019 for her work in helping develop Ireland’s top family attraction and not-for-profit organisation welcoming over 1.2 million visitors a year, is the guest speaker at this month’s Association of Advertisers in Ireland (AAI) Toolkit breakfast talk. Kiernan will be joined at […]

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Carty to step down as Guinness Storehouse boss

Paul Carty is to retire soon from his role as managing director of the Guinness Storehouse and will be replaced by former Aramark executive Catherine Toolan. Carty has been with the Storehouse since its inception, joining as managing director almost two decades ago. In that time, visitor numbers increased  from under 300,000 to almost 1.8 […]

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Dublin hosts first shop run by cancer survivors

Research charity Breakthrough Cancer Research opened the world’s first shop stocked and staffed by cancer survivors in Dublin on World Cancer Day to raise funds and highlight the urgent need for greater support for cancer research. ‘The Shop that Nearly Wasn’t’ showcases creative contributions from those who have survived or are living with cancer. The […]

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Limerick looks to M&C Saatchi for rebrand

Limerick City & County Council hired London agency M&C Saatchi to roll out a new brand positioning and media campaign for the city and county in a bid to position the Munster city as a destination of the future for travel and tourism, business and study. The campaign aims to engage the local community, tourists, […]

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Amazon world’s most valued brand at $200bn+

Amazon has made history as the first brand in the Brand Finance Global 500 ranking to exceed US$200 billion value mark and retains title of world’s most valuable brand for third consecutive year. Following 18 per cent growth from $187.9bn last year, Amazon’s brand value is now $220.8bn, over $60bn more than Google and $80bn […]

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Fine Gael most visible political party on Twitter

Fine Gael was the most talked about political party on Twitter in the first full week of the election campaign, with over 30,000 tweets mentioning Fine Gael, followed by Sinn Fein at 23,000 and Fianna Fáil in third place with over 16,000. Fine Gael’s election hashtag, #LookForward, also outperformed Fianna Fáil’s #AnIrelandforAll. The study was […]

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Caroline Keogh joins Marketing Society council

Caroline Keogh, relationship management director and a board member at Boys + Girls, has joined the  Marketing Society council for a three-year term. After elections in November and December, Keogh was voted on to the board. At Boys+Girls, Caroline runs the relationship management department and oversees all client accounts. Keogh is joined on the council […]

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MCCP again backs breakfast series

Strategic brand agency MCCP has renewed its sponsorship of the Marketing Institute breakfast talks series for the third year in a row. MCCP founder and chief executive Kay McCarthy says the 2020 series will be its biggest and best yet, bringing together speakers and thought leaders who can provide insight that will help make businesses […]

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Heaslip to head up Flender’s brand marketing

Former Leinster and Ireland international rugby captain Jamie Heaslip is joining financial lender Flender as its head of brand marketing. Heaslip has been Flender’s brand ambassador since 2017.  He will work directly with CEO Kristjan Koik to promote Flender, by increasing brand awareness and developing its marketing communications. Since hanging up his boots, Heaslip has […]

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