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Study shows pay disparity in marketing widens

Despite louder calls for greater gender equality in job roles in Irish marketing, the latest salary, market insights and sentiment study by recruitment agency Alternatives and the Marketing Institute points to the gap in salaries actually widening. The reality of Brexit is showing up, with overall sentiment at 53 per cent negative and 14 per […]

Elections for four new members of the Marketing Society council for the upcoming 2020 term will open in early November. The elections for this new term come with the retiring of four current council members from the general panel and are open to those working across Irish marketing. The elections do not include positions on the […]

Ireland’s brand value surged by 110 per cent over the past four years. The country bucks the trend in Europe amid Brexit uncertainty, with brand value up by 12 per cent year on year to US$604 billion, the Brand Finance Nation Brands report shows. Since 2015, UK’s and EU member states’ nation brand values grew […]

Car servicing company Advance Pitstop has been rebranded as BestDrive by Continental. The name change forms a €2.5 million investment in the Irish business by parent company Continental AG. The rebrand will see an upgrade to customer facilities available in the 29 branches across Ireland, as the company positions itself for expansion and market growth. […]

Emily Pittman has been appointed by as vice president and general manager for Unilever Ireland. Based in Citywest in Dublin, Pittman will be responsible for growing Unilever’s business in Ireland and will lead the Irish sales and marketing team, reporting to Sebastian Munden, Unilever’s European vice president and the group’s UK and Ireland general manager. […]

Remington and Manchester United Football Club have teamed up to launch branded merchandise. A new venture for Remington, the range includes grooming and hair styling products in club colours and with the Man United crest. The electric shavers, beard trimmers, hairdryers, clippers and stylers can be bought online and from Irish electrical retailers. To mark […]

Those wishing to enter this year’s Marketer of the Year (MotY) award are reminded that the deadline is 5pm today. The competition, launched by Marketing.ie in 1993, salutes Ireland’s top marketers with a proven track record – persons who have achieved outstanding brand success through strategic direction, innovation and creative and effective communications. To qualify, […]

Following a record-breaking year for sponsorship investment estimated to reach €226 million in 2019, Onside and the Marketing Institute (MII) again join forces to host the ‘Who Won Sponsorship Series 2019’ at the Aviva Stadium on Wednesday, November 20. The event combines a review of events that attracted significant sponsorship in Ireland this year. The […]

Entries for this year’s Marketer of the Year (MotY) award are open until 5pm next Thursday, September 26th. The competition, launched by Marketing.ie in 1993, salutes Ireland’s top marketers with a proven track record – persons who have achieved outstanding brand success through strategic direction, innovation and creative and effective communications. To qualify, marketers must […]

Tom Gannon and Niall McGrath, the former Richmond Marketing duo who put the Fulfil protein bar on the map, are rolling out Cali Cali, a new California-style, healthy food snack. Co-founding with TV chef Donal Skehan, Cali Cali will be officially launched at a pop-up in the brand’s financial partner Permanent TSB’s HQ on Dublin’s […]

Tourism Ireland has unveiled a new online film fronted by George RR Martin, author of the Song of Ice and Fire saga, the books that became the HBO TV megahit Game of Thrones (GoT). Martin was in Ireland last month to be honoured by the An Post Irish Book Awards and made a visit to Castle […]

Brendan Buckley has been appointed global marketing director at Irish Distillers Pernod Ricard. Buckley has worked with the French drinks company, most famous for its Jameson whiskey, for over 17 years and was most recently director of strategy, innovation, insights and prestige brands. He headed up the Galway ad agency Impact Media for a short […]

Derry’s shirt factories have been immortalised in song and poetry, not least in Phil Coulter’s famous ‘The Town I Love So Well’. Now sportwear brand O’Neills is keeping the city’s famous shirt making tradition alive and well in the North West by rescuing the city’s Smyth & Gibson factory which produces the jerseys worn by […]