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Thinkhouse creates Covid-19 youth idea for RTÉ

Youth marketing agency Thinkhouse created #CreateDontContaminate for RTÉ to help in the prevention of the spread of Covid-19 among young people. The social media campaign addresses the importance of social distancing among Ireland’s youth by engaging Irish celebrities and influencers with challenges over two-weeks and urging followers to take part. Nora Torpey, head of marketing […]

Pernod Ricard-owned Irish Distillers is branching out into the large scale production of hand sanitising gel. The company’s Midleton distillery plans to supply the gel for free to the HSE in partnership with Cork firm Mervue Laboratories. Irish Distillers spokesperson Rosemary Garth said it will use its expertise to help the national response to Covid-19. […]

As a way of helping Irish businesses during the current Covid-19 coronavirus public health crisis, PR and training agency Unique Media and Audiocom.ie have teamed up to produce an on-hold message which can be uploaded to telephone systems. With many companies seeing an increase in call volume, it is leading to prolonged hold times for […]

Events and experiential agency Verve Agency has invented a soap to educate people on clean hands. While handwashing is one of the best ways to prevent the spread of the Covid -19 coronavirus, only five per cent of people are washing them for the 20 seconds needed to get them safely clean. The new Verve […]

In response to the current Covid-19 coronavirus public health crisis, JWT Folk’s executive chairman Gary Brown is calling on the Government to immediately introduce new measures to help frontline medical staff go about their work. In a bid to help stop the infection spread, Brown is also advocating free public transport for workers during off-peak […]

Cross-Border marketing body Tourism Ireland is asking the Government to provide an extra €20 million in advertising spend on top of its annual budget of €45m in a bid to lure international visitors once the Covid-19 pandemic is over. Tourism Ireland started cancelling its international ad campaigns at the start of March when demand began […]

Diageo has selected the Omnicom Media Group-owned PHD as its media agency of record across most of its global account, following a protracted review launched last September. The incumbent was Dentsu Aegis Network’s Carat. In a statement, Isabel Massey, global media director at Diageo, said the move to PHD covers both media planning and buying. […]

Sky Ireland has announced that home subscribers to its Sky Sports service will be able to put payments on pause during the current Covid-19 coronavirus public health emergency. The company has also confirmed that pubs and other businesses will not be charged for their subscriptions “until a live sport schedule returns” in the coming months. […]

Almost three quarters or 72 per cent of Irish adults admit to still using their parents’washing machine with slightly fewer asking their parents to do their washing for them. One in six, or 17 per cent, say cleaning is the worst thing about moving out of home for the first time. Most Irish people with […]

The number of Irish companies undertaking video interviews for prospective hires increased by 67 per cent in recent as firms swapped face-to-face interviews for remote options. Recruitment company Walters People says of the interviews they handled on the ‘live meeting rooms’ tool, a third of these went on to make an offer to the candidate. […]

US insurer AIG and its Cork-based subsidiary Laya Healthcare are to merge their media buying by appointing one agency. The account is currently up for review with the two incumbents, AIG’s OMD and Laya’s Carat, being joined in presentations by Mindshare. The pitches are managed by Pt78, the agency run by Vivien McCutcheon and Sarah […]

Shortlisted teams from Boys+Girls for the Cannes Young Lions (CYL) have been named as junior planner Sacha Noyes and art director Jessie De Boe and art director Molly Devlin and account manager Orla Kennedy, both are entered in the digital category. Designer Cian Booth partnered with Ogilvy’s Kevin McKay to be shortlisted in the print […]

Verve has been nominated for 16 awards for this year’s APMC Star Awards. Within the categories of discipline or technique, the agency, founded and run by Ronan Traynor, has been nominated for best innovation for Coca-Cola’s Melodic Wood, best use of experiential for Coca-Cola and Diageo and best use of digital for KBC Bank and […]