Ipsos MRBI managing director Damian Loscher will discuss the impact of radio at this month’s Nuts and Bolts advertising seminar run by the Association of Advertisers in Ireland (AAI) as part of its Toolkit series. Loscher will explain that while media choices continue to explode, Irish adults still listen to over three hours of radio […]
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Lion King a roaring success in Irish cinemas
For the third year in a row, the most popular in cinemas in the Republic last year was a story propelled by powerful musical content – Disney’s The Lion King, taking over €6.5 million at the box office. It follows on from Mamma Mia – Here We Go Again in 2018 and Beauty and the […]
Dylan Cotter quits BBDO to lead Deloitte start-up
BBDO Dublin’s executive creative director Dylan Cotter is leaving the Omnicom-owned agency to head up Deloitte Digital’s new Acne start-up agency in Ireland. Cotter, who has been with BBDO and its predecessor, Irish International, for over 20 years, will take up his new role at the end of March following a period of ‘gardening leave’. […]
JCDecaux partners with four charities for 20/21
JCDecaux will work with four charity partners in 2020 and 2021 – Alone, Barnardos, Fairtrade and Fighting Blindness. In recent years, JCDecaux has partnered with various charities for two-year terms, providing each with access to their out of home (OOH) formats to raise awareness of the issues they face and encourage the public to support […]
Dervan gets new CMO role at National Lottery
Paul Dervan has been appointed by Premier Lotteries Ireland as the chief marketing officer (CMO) for the National Lottery. The newly-created role will see Dervan take charge of all marketing activity, including brand development and effectiveness, in which he is a specialist. The lottery’s marketing manager Michael Hayes will report into Dervan. Dervan (above centre) […]
JWT Folk rolls out HSE’s new anti-smoking ads
New ads aimed at urging Irish people to quit smoking have been created by JWT Folk for the Health Service Executive (HSE). The TV ad features real smokers and uses their explanations on smoking as a VO commentary. Excuses to keep up the habit are contrasted with the dangers of smoking and its impact on […]
ICAD puts out call for emerging directors
The Institute of Creative Advertising & Design is calling for entries for its Emerging Directors Awards (EDAs) 2020. The new EDA board comprising Lorraine Geoghegan, John Kilkenny, Mick O’Connell and Emma Sharkey recently announced the fifth year of the awards you talent an important stage and a real opportunity for young directors to be seen. […]
Sherry to handle Ashford Castle’s PR
One of Ireland’s top luxury five-star hotels, Ashford Castle, has appointed Sherry Communications to manage its PR. The Dublin agency run by Rachel Sherry was awarded the contract from this month, after a competitive pitch. Set in a 350-acre estate in Cong, Co Mayo, Ashford Castle is one of 19 properties owned by international group […]
JYSK to open seven new stores soon
Following the opening of its first five Irish stores in 2019, Danish home retail brand JYSK plans to open seven more stores in the first half of 2020. The next two stores will open in Waterford at the end of February and in Limerick in late March. JYSK has its sights set on opening outlets […]
An Post idea wins at European PR awards
An Post, its PR consultancy The Reputations Agency and its creative ad agency JWT Folk were awarded the corporate social responsibility (CSR) award at the European Excellence in PR Awards in Lisbon for the An Post Address Point service. The service provides a secure, personal postal address to people who are homeless or in temporary […]
Gordon report points to marketing’s disconnect
Former Glanbia Consumer Foods chief executive Colin Gordon has produced a new report with B&A director Ian McShane highlighting the shortcomings of accountability in Irish marketing and asks a series of probing questions. Gordon says a problem in defining what marketing means has seen media agencies and clients moving in opposing directions. A serious disconnect […]
John West steps out with Dr Ciara Kelly
Newstalk is partnering with canned fish brand John West as the first sponsor of Dr Ciara Kelly’s ‘100 Days of Walking’. Over the last three years, the initiative has seen people sharing their posts of walks and hikes online using hashtag #100DaysofWalking, some from as far away as Japan and New Zealand. This year’s series […]
Boardman agrees Marketing Network deal
Public relations consultant Valda Boardman has sold a major stake in her VBPR consultancy business to Marketing Network. After more than 10 years with agencies like O’Leary PR and The Communications Partnership, Boardman started up on her own in 2005. She worked as an in-house consultant to Bord Bia’s Origin Green and chaired the Marketing […]
