Diageo has hired local creative agency Boys + Girls to create a new out of home, digital and social ads for Smithwick’s ale. The new ads mark a return to Ireland for the red beer after some years exclusively with DDB’s Adam & Eve in the UK. Amidst the sea of sameness of yellow lagers, […]
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Marketing Society toasts festive ads
The Marketing Society Future Council’s festive event ‘How to Crack Christmas’ returns with a celebration of popular Christmas ads. Guinness ‘Home of the Black Stuff’, Coke’s ‘Holidays Are Coming’ and the iconic John Lewis ads come to mind. Sponsored by Dublin Live, the event is in the Tramline venue in Dublin city next Thursday from […]
Boys + Girls firmly sets out to entertain
Creative ad agency Boys + Girls has announced that it has a new advertising and brand-building philosophy embodied in the mantra of ‘Entertain or die!’ A decade after opening its doors, the partners at Ireland’s biggest independently-owned agency asked themselves the question: “What’s next?” Answer: producing entertaining ads that engage consumers. They believe it is […]
Little belief in what is read online – UM study
New research has found that the vast majority of internet users lack any confidence in what they see and read online. Only eight per cent of them globally think that three quarters or more of the information they get from social media is true, findings from ‘Wave X – Remix Culture’, the 10th global social […]
Drohan replaces Kiernan as BBDO’s CFO
David Drohan has been confirmed as the new chief financial officer (CFO) at BBDO Dublin. He replaces Allen Kiernan who has been with the agency, formerly known as Irish International, since 1991. Drohan joins from NextRoll – formerly Adroll – where he was financial director since 2016. Prior to this, he was group financial controller […]
Marketers called to action on climate crisis
Brand owners should jump on the bandwagon of tackling the climate change crisis because only by getting involved and making a concerted effort can we hope to solve the problem together, AIB’s managing director of homes Tom Kinsella told a World War Z breakfast event organised by youth marketing agency Thinkhouse’s Youth Lab. People can […]
Center Parcs becomes a winter wonderland
Those dreaming of a white Christmas are in luck as Center Parcs Longford Forest has been transformed into a winter wonderland. A magical experience awaits resort visitors, from light installations and Christmas-themed animatronics to festive woodland pony rides and Santa and his elves. Center Parcs has pulled out all the stops to help Irish families […]
Alcohol ad restrictions take hold this week
The restrictions introduced by Minister for Health Simon Harris on alcohol advertising will take effect from this Wednesday. Posters within 200 metres of a school, creche or a local authority playgrounds will be banned. So too will ads on buses, trains at bus stops and train stations. The new ban also extends to cinema ads […]
JWT Folk helps Safefood with treats message
Safefood has new ads across out of home, TV, VOD, cinema, radio, digital and social as part of their Start initiative, aimed at reducing the number of treats Irish children are eating which in some cases make up a fifth or more of their daily food intake. Research found that sugary treats have gone from […]
City youths big into non-alcoholic brews
Over 28 per cent of Irish urbanites buy non-alcoholic beer at least once per month, a WorkShopPlay online consumer survey by Exterion Media shows. Several factors are influencing decisions to go alcohol free; socialising and driving top the list on 48 per cent, with driving the next day coming in second along with 18-34 year […]
IAPI launches LGBTI+ support campaign
Agency representative body the Institute of Advertising Practitioners in Ireland (IAPI) has rolled out a new awareness campaign to promote greater diversity in Irish advertising. The messages are the culmination of an initiative by member agencies to support BelongTo and Stand Up week against LGBTI+ bullying in second level schools. Help was given across all […]
Ornua re-works Kerrygold classic ads
Ornua, owner of Ireland’s first €1 billion food brand, Kerrygold, is taking consumers on a nostalgic trip down memory lane with a fresh take on its iconic ads. TV viewers are once again invited to contemplate ‘who’s taking the horse to France?’ and Ireland’s favourite butter brand relives famous lines such as, ‘put a bit […]
Waterford Whispers turns to subs for survival
After 10 years in the satire business, Waterford Whispers News (WWN) is rolling out a new fan subscription service. Creator Colm Williamson and his team of two writers are launching the service to help WWN survive and thrive in the face of legal threats, restrictions imposed by social media giants and the realities of shrinking […]
