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Fulfil raises bar with new campaign

Irish protein bar Fulfil is running a new out of home campaign with an added twist. The snack brand, which won investment from US confectioner Hershey, is stacking brownie points with a customised billboard to make an impression. The 48 sheet, located in busy Donnybrook village, features a 3D version of the new Fulfil chocolate […]

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One week to go for marketer award entries

Entries for this year’s Marketer of the Year (MotY) award are open until 5pm next Thursday, September 26th. The competition, launched by Marketing.ie in 1993, salutes Ireland’s top marketers with a proven track record – persons who have achieved outstanding brand success through strategic direction, innovation and creative and effective communications. To qualify, marketers must […]

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Byrne rejoins Huskies as content director

Dublin independent creative agency In the Company of Huskies has appointed Philip Byrne as content director. Byrne rejoins Huskies, having worked in various agency publishing roles elsewhere. He has a background in journalism, publishing, and branded content and was creative director at Buzzfeed in the UK and editorial director with Maximum’s Joe Media. More recently, […]

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Glenilen backs Alone in helping elderly

Glenilen Farm, a family-run dairy owned and managed by husband and wife Alan and Valerie Kingston in Drimoleague, Co Cork, has partnered with Alone, the charity which supports older people to age at home, in a series of online videos which encourage younger people to ask a few simple questions to older members in their […]

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Ibec’s Masterson for PR conference

Siobhán Masterson, head of corporate affairs for Ireland’s largest lobby group, Ibec, will speak at the Public Relations Institute of Ireland (PRII) conference next month. Masterson leads the team at Ibec responsible for internal and external communications, media, strategic campaigns and lobbying, reputation management and corporate sustainability. At the conference, entitled ’20:20 Vision – PR […]

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Hofler new media boss at Javelin

Aoife Hofler has joined Javelin as director of media. She joins from GroupM’s Wavemaker where she was deputy managing director since May 2016. She was previously business director at MEC and worked with Vizeum, in London as account director and chief liaison officer and in Dublin as an account manager on Kerry Foods, Meteor, Ikea […]

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Zurich pension ads react to autumn weather

Zurich has a new digital out of home (DOOH) campaign with dynamic capabilities to expand its ‘Be Future Ready’ offer. Weather and temperature triggers were integrated into PML Group’s Liveposter platform with copy for different weather conditions. The copy changes when the temperature rises above 15 degrees, below 10 degrees or whether it is sunny […]

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Most Northerners fear Brexit impact

Almost two thirds of people in Northern Ireland believe the economy will suffer as a result of Brexit, a study by Core marketing communications shows. The NI Brexit Barometer research measures how the six counties in Ulster feel towards Brexit and how it will impact their lives. The study shows 58 per cent are pessimistic […]

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O’Connell fronts Aldi RWC merchandise ad

Former Ireland and Munster rugby player Paul O’Connell fronts a new Aldi TV ad for the German discounter’s official licensed Rugby World Cup (RWC) merchandise. A checkout assistant, played by Irish actress Amy Coleman, assists O’Connell as he puts through his shopping but the starstruck girl tells a colleague she has just served “Ronan O’Gara”. […]

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Carty to head Virgin Media’s agency business

Frankie Carty is the new head of agency business at Virgin Media Solutions (VMS) with responsibility for strategic leadership, management and development of agency trading. Carty joins from Core, where he was director of Core Investment, headed up by Eddie O’Mahony. Gavan Byrne continues as head of trading, with four other appointments confirmed by VMS. […]

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O’Donnell Crisps sponsors The Restaurant

O’Donnells hand cooked crisps has signed up as sponsor of Virgin Media Television’s new series of The Restaurant. The reality show returns with six new celebrities putting on the head chef uniform and taking on the challenge to create a menu to impress Marco Pierre White and Rachel Allen. First up at 9pm tonight is […]

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Coke again Ireland’s top grocery brand

Coca-Cola remains in number one position in Ireland’s list of the top 100 grocery brands produced by Checkout magazine using Nielsen data. While Coke continues to lead the top 100 for the 15th year in a row, Brennans bread (third), Avonmore (fourth), and Tayto (sixth) all make the top 10, indicating the loyalty Irish consumers […]

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Core team seeks funds for Hugs in Kenya

A group of 12 staff at marketing communications company Core will again head off to spend a week with Mama Leah, Patricia and the children in Terrys orphanage in Kenya. Over the past year, the money Core raised helped build new sheds and a proper feeding and milking area for the cows that were bought. […]

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