Diageo has launched a series of Guinness 3D billboards in Tipperary, Kilkenny and Dublin ahead of Sunday’s All-Ireland senior hurling final at Croke Park. The ads are three-dimensional versions of this year’s Guinness ‘A County Will Rise’ hurling campaign which had different themes for each of the 12 counties in this year’s senior championship. The […]
Bewley’s is sponsoring the coffee break at 10.30am on Tom Dunne’s magazine-style talk show which airs on Newstalk 106-108FM from 9am until noon weekdays. Sky sponsors the show which averages 75,000 listeners. Michael Markey, marketing manager, Newstalk, said the Bewley’s contract is for six months but made no mention of the deal’s cost. Dunne is […]
Live coverage of the new Magners League starts on Setanta Sports tomorrow, Friday, September 4th, with Munster’s trip to the Firhill Arena to face the Glasgow Warriors with an 8pm kick-off on Setanta Ireland. The same channel will broadcast live coverage of Leinster and Ulster’s first games this weekend. Scarlets v Leinster kicks off at […]
RTE One’s flagship daytime TV show, The Afternoon Show, returns weekdays from Monday, September 7th with regular co-host Sheana Keane. Sile Seoige will deputise for regular co-host Blathnaid Ni Chofaigh while she recovers from a minor procedure. There was some speculation that the show, which last season had an average audience of about 110,000 per […]
Jazz and blues singer Mary Coughlan spoke frankly about her battle with alcoholism and the times she used to drink three or four bottles of vodka a day before she went ‘on the dry’ 15 years ago. Speaking on TV3’s Midday all-female panel show, Coughlan said she would drink for ten or 12 days and […]
The deal allowing Ipsos acquire the Market Research Bureau of Ireland (MRBI) polling and media audience measurement agency from WPP for an undisclosed sum is expected to be officially sanctioned by the European Competition Authority either later this month or by early October. The Ipsos MRBI deal followed lengthy negotiations after WPP acquired MRBI’s parent […]
Associated Newspapers Ireland is canvassing agencies this week with a one-off offer of €999 for a full page colour ad in the Irish Daily Mail next Wednesday – 9/9/09. Hazel Galbraith of OMD said the offer is a discount of over 90 per cent on the normal rate of €11,340. The Irish Daily Mail had […]
The death of US senator Ted Kennedy and the wedding of pop star Andrea Corr were the two most popular search topics on Google in August from Irish online users. Kennedy searches rose by over 5,000 per cent in the days following his death, Google reported. Searches for ‘Andrea Corr wedding’ were up by 3,000 […]
An Post has dedicated a new 82c stamp to mark the 250th year of the Guinness Brewery at St James’s Gate in Dublin. The stamp, which shows an 18th century portrait of Arthur Guinness by an unknown artist and his signature, covers airmail letter postage to anywhere in the world.
Rory Brennan, a former director of The People Group, has set up a new company, Marketing Career Recruitment (MCR). Essentially, MCR, based in Ballsbridge, Dublin 4, will take over the business previously handled by Mark Mitchell Marketing & Sales, which ceased trading recently.
Over 30 food and drink brands long associated with having an Irish heritage are part of a marketing push to draw attention to the need to support products made in Ireland. Love Irish Food, a private body chaired by economist Jim Power of Friends First, includes household names and small, artisan producers. Brands involved in […]
In a show of unusual unity, RTE and independent radio are joining forces to push the value of radio to advertisers by launching a cross-medium, two-week ChooseRadio.ie campaign with a synchronised radio spot on 36 stations bearing the strapline “the most visual medium in the world”. An estimated 1,170,000 adults aged 15 and over are […]
The Kinsale Sharks awards have adapted to the new realities of the economic climate by cutting short the festival and reducing the delegate fee from €595 to €220. In a month when Guinness celebrates 250 years, the festival trophy takes on a new black look. Award winners will go home with a “sleek, solid, bold […]