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Littlewoods replaces Liberty as hurling sponsor

Online department store Littlewoods Ireland has signed up as a new top tier partner of the GAA and the Camogie Association. The fashion, electrical and homewares retailer has agreed a three-year deal with the GAA which sees them replaces Liberty Insurance and join Centra and Etihad as headline sponsors of the GAA Hurling All-Ireland Senior […]

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ASAI comes to terms with food messages

The Advertising Standards Authority for Ireland (ASAI) and the Food Safety Authority of Ireland (FSAI) are to introduce guidance aimed at ensuring consumers are not misled by the use of marketing terms on foods. The guidance, which has been  published by the FSAI, will now support section 8 of the ASAI code for advertising and […]

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RTE checks out sponsors for new dance show

RTE wants to sign up a title sponsor for its Dancing with the Stars reality show series which gets underway in January. Hosted by former Irish model and Hollywood TV presenter Amanda Byram (pictured), the show runs for 12 weeks. Core Media’s Livewire agency director Jamie Macken says RTE is offering the show sponsor a […]

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C&C moves Bulmers back to London

What are C&C at? For years, the drinks industry giant Diageo tried to take on Bulmers in Ireland’s cider market by pumping huge amounts of money on new brands like Hudson Blue. C&C and its agency Young Advertising did superb work over many years in building the Bulmers story and giving the brand a stand-out […]

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An Post’s AddressPal gains from sterling rates

An Post’s AddressPal service has registered over 100,000 new users in need of a UK delivery address for shopping on UK websites which will not ship to the Republic of Ireland, or who charge large fees. After just seven months trading and its first Cyber Monday, AddressPal is delivering over 20,000 items a week from the […]

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Urban Media study points to radio’s branding power

A campaign created by Urban Media for Irish food company Boutique Bake claims to show how effective radio and digital can be in building a brand. Brian McCarthy of Urban Media said the study by Amárach Research shows 62 per cent of consumers went online after hearing a radio ad and 83 per cent of those […]

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Tayto gives €1 from sales to LauraLynn

Tayto is donating €1 from every €3 sandwich sold in the Tayto Crispmas workshop to LauraLynn children’s hospice in the run-up to Christmas. The announcement is part of LauraLynn being the first dedicated Arnotts charity of the year. The department store hopes to €25,000 for the charity and supporting their various initiatives in the next year. […]

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Slowey steps down as Communicorp CEO

Gervaise Slowey has resigned as CEO of the Communicorp Group and will be replaced by Adrian Serle, former chief executive of the British media company, Orion Media. In a statement issued by its PR agency, FleishmanHillard, it was stated that the former Ogilvy agency boss will continue in her role until the end of the […]

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An Post, Cadbury and Tesco back Christmas FM

Christmas FM returns to the airwaves with An Post, Mondelez and Tesco on board as sponsors. The station will raise funds and awareness for Focus Ireland by sprinkling festive cheer across the country in the run up to Christmas. People are urged to tune in to hear familiar voices volunteer their time to bring Christmas […]

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INM reveals all in Cannes teaser campaign

Independent News & Media (INM) celebrated the ‘power of print’ at an advertiser event in the RHA Gallery as it explained the reasons for an anonymous advertising teaser campaign. A special night of entertainment was by over 200 marketers and media industry executives. The press campaign comprised teaser ads across INM titles. The ads invited named agency […]

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Radical wins Three social media business

Core Media’s Radical agency has won a competitive pitch to be appointed by Three as its social media partner in what is said to have been a three-way contest with CKSK and incumbent, Thinkhouse. Radical will work with Three’s social and digital teams to help the mobile operator deliver strategy and innovation across its various […]

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Boys and Girls gears up with first Skoda ad

Skoda is spending €650,000 in the creation and rollout of its first ever Irish TV ad created by its new agency Boys and Girls. The ad, which will hit TV screens on December 5, was directed by award-winning director Richie Smyth. His movie, The Siege of Jadotville, is now on Netflix. Smyth’s previous work includes […]

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Corrie and Emmerdale set to return to TV3

Two of Ireland’s most watched TV soaps, Coronation Street and Emmerdale, are to return to TV3 from the start of December. The move follows Virgin Media’s announcement this week that it had received regulatory and competition approval to acquire UTV Ireland. Upon final closing of this deal, the TV3 group will operate as a three-channel business. As […]

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