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Livewire lead backer of sponsorship awards

Picture Conor McCabe Photography.

Sponsorship agency Livewire has acquired platinum support for this year’s Irish Sponsorship Awards being staged at the Intercontinental Hotel in Dublin on Wednesday, November 23. The gala awards ceremony features 23 separate categories. Winners will be decided by judges drawn from across the sponsorship spectrum, including Ronan O’Donoghue, UTV Ireland, Lorraine Walsh, Laya Healthcare and Paul […]

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Rothco rolls out Tesco’s Christmas host ads


Rothco created a new series of Tesco’s TV ads showing people from all over the country thanking their hosts with a letter. A total of 35 ads are being shot, each one featuring a different individual reading out the letter they have written to their host. In many cases, the hosts will have no idea […]

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Virgin Media signs up as Kilkenomics sponsor


TV3 owner Virgin Media is a new sponsor of Kilkenomics. Now in its seventh year, Europe’s first economics festival, attracts some of the world’s leading economists, financial analysts, media commentators and to lighten the mood, a great line-up of comedians to entertain the crowds. The event takes place over four days in Kilkenny. Organised by a […]

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Conflict and division a world reality, Havas reports


A new study by Havas Worldwide reveals that the ‘us versus them’ debate that divides the Donald Trump and Hillary Clinton campaigns is fast gaining traction globally. With more than five million Syrian refugees displaced, a wounded EU reeling from the aftermath of Brexit and frequent terror attacks, trust in others and confidence in the […]

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First extensive designer listing launched


Minister for Jobs Enterprise & Innovation Mary Mitchell O’Connor TD launched Design Directory Ireland (, the first centralised database of designers in Ireland across multiple disciplines. The new web portal is a searchable register of over 1,000 designers, design companies, architectural practices and makers in Ireland and creates links for Irish designers to businesses, other […]

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ITT students work on Jaffa Cakes and Vodafone


In their final year, fourth year advertising and marketing communications students at IT Tallaght complete a year-long module called Advertising Portfolio Design. It is the equivalent of two modules in each of two semesters. Each student is assigned a role – account handler, account planner, creative and marketing manager – and included as part of […]

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Radical rolls out Focus Ireland donation station


Core Media’s Radical has combined technology and innovation to raise awareness of the homelessness crisis. As part of this year’s Focus Ireland’s Shine a Light campaign, the team put their technical know-how to work to create Ireland’s first interactive contactless donation station. Latest statistics reveal that 6,611 people have nowhere to call home in Ireland. […]

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Livewire adds three to client team

Livewire Agency

Sponsorship specialists Livewire have announced three new appointments to its client service team. Sarah Lynch, left, is now senior sponsorship manager, Colm Roche sponsorship manager and Jen McAndrew becomes media sponsorship manager. The appointments bring staff numbers at the Core Media agency managed by Jill Downey and Jamie Macken to ten. Lynch previously worked with Dundrum Town […]

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Howlett Vocal’s new creative director


Creative agency Vocal has appointed David Howlett as its new group creative director. In addition, musician and music video director Kevin Godley and marketing lecturer Professor Aidan O’Driscoll are joining the agency’s board as consultants. Vocal clients include Kingspan, Pfizer, McLaren F1, BMW, Cuisine Royale Group, Dulux and Mini. Howlett has worked independently as a creative […]

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Harte resigns as Newstalk editor

Garrett Harte – the editor of Newstalk. Pic Maxwell's - No Repro fee

Newstalk 106-108FM has announced that Garrett Harte has “regretfully resigned” as the station’s editor in chief to pursue other interests. Harte joined the station when it launched in 2001 and has helped steer the station from a local Dublin station to where it is now with over 700,000 people listening every week.  He will remain with the […]

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DDFH&B and OMD wipe up at Effies


DDFH&B and OMD added another effectiveness accolade at the 20th aanual European Advertising Effectiveness (Effie) awards in Brussels. The EACA Euro Effie Awards are considered the gold standard in marketing communications effectiveness, rewarding campaigns for advertising effectiveness in two or more European markets since 1996. It is the first time ever an Irish campaign – ‘Pure […]

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Imagine signs up to BEcause global network


Experiential marketing agency Imagine has become part of the global experiential marketing network BEcause. The new partnership will see Imagine rebranded as BEcause Ireland. Founded in 2005, Imagine is run by brothers Jonny and Paddy Davis. The agency currently works with brand owners on experiential, corporate event and shopper marketing campaigns. Clients include Renault, Communicorp, […]

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Three finalists in line for Marketer of the Year


The shortlist for this year’s Marketer of the Year award has been confirmed. The three finalists are Largo Foods’ head of marketing Alina Ui Chaollai, Adam Bacon, VHI’s head of marketing and Dervila McGarry for her strategies at Aer Lingus. The next stage of the competition sees the three marketers attend interviews with the judges. […]

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