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Mediavest scores hat-trick in press spend

Mediavest was the biggest spender on press advertising in 2016 for the third year running. A report by NewsBrands Ireland – formerly the National Newspapers of Ireland (NNI) – showed the Core Media group agency recorded a spend of €154.5 million. Sister agency, Mediaworks, had the highest increase. Sixty per cent of agencies upped their […]

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McElligott one of four new recruits to ASAI board

IAB Ireland chief executive Suzanne McElligott has been appointed to the board of the Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has announced four appointments to its board. As well as McElligott, Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, […]

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Gibson gets tabloid platform job at INM

Independent News & Media (INM) has appointed Des Gibson to the new position of tabloid platform editor. Gibson has almost 30 years’ experience in journalism and is currently the editor/managing editor at the Irish Daily Star. The new editor will direct a new seven-day newsroom at the Sunday World and Herald newspapers, working with their editors. Starting […]

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New arrivals trend opens up out of home market

PML Group reports a three per cent increase in out of home (OOH) ad spend for the first quarter of the year. The increase follows a seven per cent improvement for the whole of 2016. Growth is said to be coming from across various market categories and advertisers. But an interesting trend emerging is the […]

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An Post’s reputation tops corporate brand list

An Post is the top brand in Ireland in terms of corporate reputation, the annual RepTrak study released by DDFH&B Group’s PR offshoot, The Reputations Agency, shows. Based on the perceptions of over 4,500 respondents who completed the survey recently, the survey quantifies the emotional bond stakeholders have with 50 companies. The study shows the connections […]

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Wolfgang reports 45 per cent rise in online spend

For a second consecutive year, Irish e-commerce sites have seen a 45 per cent growth in online revenue. With Ireland’s GDP growing by five per cent last year, the Irish online economy is progressing nine times faster than the wider Irish economy. The 2016 Online Economy study shows Irish consumers’ appetite to spend money online continues […]

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INM to get creative with ICAD on innovations

Independent News & Media (INM) has linked up with the Institute of Creative Advertising and Design (ICAD) as its innovation partner. The three-year deal sees INM collaborate with the institute for its awards, events and educational programmes. Having introduced new products to the market last year, INM is working closer with brands on delivering content. INM […]

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Boys and Girls radio centenary ad wins D&AD

With its agency philosophy of ‘daring simplicity’ and a culture of ‘great work, works’, Boys and Girls has won a global award at D&AD. ‘The Sound of Sixteen’ campaign marks 100 years of radio in Ireland with a soundtrack of the 1916 Rising. Boys and Girls creative director Rory Hamilton said D&AD is the most […]

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Cinema group launches wider OOH offering

Cinema sales house Wide Eye Media has announced the formal launch of its digital and out of home (OOH) advertising services. Wide Eye Outdoor (WEO) is a network of over 170 digital screens. It has evolved from providing traditional Cine 6 (6 sheets in cinema foyers), to four networks: cinemas (Cine D); shopping centres (Retail […]

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Lyons to become PML Group managing director

Geoff Lyons is set to leave Independent News & Media (INM) where he was commercial director to become managing director at out of home (OOH) specialist PML Group. He was previously group marketing director at Independent Newspapers, overseeing marketing and promotions for the Irish Independent, the Sunday Independent and the Herald. He joined Independent Newspaper as […]

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TV3 hopes to make a killing from Assassins

Advertisers may be interested in new a six-part crime documentary series called Assassins which starts next week on TV3. Murders and gangland hits have transformed Dublin into one of the world’s contract-killing capitals. Investigative journalist Donal MacIntyre, pictured, and Prof David Wilson will take viewers on “a shadowy journey” into these hitmen’s minds. Three years […]

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Connector rolls out Facebook chat bot

Meet Ava. She’s the newest staff member at Dublin technology agency Connector. Ava is said to be Ireland’s first Facebook Messenger chat bot. How people in Ireland engage with businesses through technology is constantly evolving. Connector says SMS, messaging, chat and email are once again the most prevalent consumer experiences. With 1.9 million Facebook Messenger users […]

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Fine Gael farmers party of choice

Fine Gael is the farmers’ party of choice, a survey carried out by FarmIreland.ie, the digital agri news portal owned by Independent News & Media (INM) claims. The survey of over 1,000 farmers shows that 32 per cent of farmers would vote Fine Gael in a general election. Fianna Fáil is the country’s second most popular […]

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