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GroupM agencies to be renamed Wavemaker

WPP-owned GroupM is to rebrand its merged MEC and Maxus media agencies as Wavemaker. In a statement, GroupM said “making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent… our positioning is a compelling manifestation of that purpose.” GroupM CEO Bill Kinlay […]

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National Lottery now down to two agencies

Marketing.ie has learned that Premier Lotteries Ireland (PLI), which operates the National Lottery, has narrowed down current creative services review to two agencies – Rothco and TBWA, with Publicis and the incumbent, DDFH&B, losing out. The review is led by PLI head of marketing Michael Hayes, who joined the company at the start of the […]

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Today FM rolls out Dare to Care cancer campaign

Today FM has launched its Dare to Care campaign in aid of the Irish Cancer Society. Now in its second year, Today FM along with presenters and listeners is hoping to raise €500,000 in the fight against cancer. The facts are that every three minutes in Ireland someone gets a cancer diagnosis and every hour […]

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Agencies face “mixed picture”, IAPI reports

Those predicting turnover in adland will “increase or strongly increase” has dropped from 74 per cent in 2016 to 58 per cent in 2017, pointing to a more cautious outlook among agency owners, the latest annual IAPI Industry Census reports. The census measures the industry across agency revenue and billings, staffing, services and age/gender profile. The […]

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Dobson to switch from Six One to Morning Ireland

RTÉ News has confirmed that Bryan Dobson will join the team of presenters on RTÉ Radio 1’s Morning Ireland, the most-listened-to radio show in Ireland. After 21 years presenting RTÉ One’s Six One News programme, the broadcaster will move to be a permanent presenter on RTÉ Radio 1’s flagship radio programme at the end of October. Dobson will join co-presenters Rachael English, Dr Gavin Jennings and […]

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Pour interest for King Crisps at city bus shelter

King Crisps has launched a new out of home campaign through Vizeum and Source out of home. Largo Foods has once again teamed up with Dublin GAA star Bernard Brogan for its ‘King of the Hill’ ads. The OOH element of the campaign has been running for several weeks on a number of formats, including Retail […]

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High hopes Kodaline can help attract more Brits

Tourism Ireland has teamed up with the music video and entertainment platform Vevo to create a new video guide to Dublin starring Kodaline. The video is part of a promotion to showcase Dublin to British holidaymakers this autumn, as cross-Channel visitor numbers fall due to Brexit and the drop in sterling’s value. The series of […]

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Entries call goes out for Marketer of the Year

Submissions for year’s top marketer award in Ireland are now sought. Marketer of the Year (MotY) salutes someone – who through the use of strategy, innovation, communications and impact on the target audience – has made their brand, product or service a major success. The industry award is organised by Marketing.ie in association with Alternatives. […]

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Marketing Society Future Council talks pitfalls

Advice on how to avoid the pitfalls often encountered in the early stages of a career in marketing will be discussed at a meeting of the Marketing Society Future Council in Wesley Rugby Club in Donnybrook next week, entitled  Future Proof: Advice to My Younger Self, is tailored to meet the needs of marketers with […]

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JCDecaux’s new Digipole goes live in Ballsbridge

JCDecaux’s brand new Digipole at Ballsbridge is now live, making it the first roadside large format screen in the Republic of Ireland. The double-sided Digipole is located in Ballsbridge where multiple flows of heavy traffic head towards town by way of Baggot Street and Mount Street, and out of town through Ballsbridge, Merrion Road and Blackrock. […]

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RTÉ appoints Lynch to new senior marketing role

RTÉ has announced the two remaining positions on its executive board. Adrian Lynch has been appointed to the new position of director of audience, channels and marketing. He moves from the role of channel controller for RTÉ One and RTÉ2. He has been with RTÉ since 2014 and was previously managing director at TV production […]

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Deadline for Sharks video entries looms

The deadline for music videos, short films and Best New entries for this year’ Sharks festival in Kinsale is next Friday. Festival director Aisling White says entries must close next Friday and there will be no extensions. Shortlists will be released in the second week of September and the winners will be announced in Kinsale on […]

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OMD wins pitch for Cairn Homes account

Homebuilders Cairn Homes, which is listed on both the Irish and London stock exchanges, has awarded its media planning and buying to OMD after a two-way contest with UM. The appointment is the latest move in an ongoing plan to position place Cairn Homes in the minds of Irish consumers as the country’s leading homebuilding […]

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