Almost 70 per cent of people in Ireland plan to do less or no indoor socialising this Christmas and will prioritise family over friends and work colleagues, a study by Core Research shows. People have no intention of ‘cancelling’ Christmas and instead plan to adapt expectations and behaviours while maintaining the festive spirit. However, 46 […]
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Galway and Dublin Europe’s friendliest cities
Two of Ireland’s cities Galway and Dublin have topped the list of the top ten friendliest cities in Europe in the annual reader survey of Condé Nast Traveller travel magazine. Galway is in first position, with Dublin coming in second. Every year, CNT asks its readers to decide on their favourite cities around the globe, in […]
Diageo rolls out Guinness with zero tolerance
Back in 1981, the brewers at St James’s Gate hired McConnells to launch Guinness Light ads complete with footage from NASA space rocket launches. The ads said it could “never be done” but trouble was, it was ahead of its time. More recently, Guinness Mid-Strength has proved a success with Irish stout lovers keen to […]
Five Irish jurists join Effies panel
The jury for the 2020 edition of the Effie Awards Europe has been announced by organiser the European Association of Communications Agencies (EACA) with five Irish jurists nominated by the Institute of Advertising Practitioners in Ireland (IAPI) for Effie Europe. The Effies aim to champion the role of effectiveness in marketing and advertising. The five […]
An Post announces book awards shortlist
The shortlist for the An Post Irish Book Awards 2020 features a diverse mix of Irish writing from new and established writers across 16 categories, including among them novel of the year, children’s (junior and senior), cookery, crime fiction, popular fiction, non-fiction, sports, short story, poetry, teen and young adult and Irish language. Debbie Byrne […]
Reach on look out for gift show sponsors
Reach is looking to partner with brands for its first-ever live, interactive Christmas shopping event taking place in November. With the other c-word potentially reshaping how we traditionally do Christmas this year, Reach has launched The Gift Show, a two-hour livestream special for readers and guests of its media channels. RSVP Live, Cork Beo, Irish […]
McDonald’s maps out Irish food supplies
McDonald’s Irish customers are now able to see the ingredients sourced from Ireland and just how close they are to the farmers and growers that produce them. The new Map My McDonald’s interactive tool allows customers to see which fresh ingredients are grown in their region and to meet some of the Irish farmers that […]
Credit union voted best for customer experience
The League of Credit Unions has emerged as Ireland’s most popular brand for customer experience (CX) during the pandemic, a report by CXi Ireland shows. Shaws department stores moved up 14 places to second, with An Post, Specsavers and Allcare Pharmacies making up the top five brands consumers voted as going above and beyond during […]
Marketing Network urges move to ‘Gift Back’
Marketing Network has launched ‘Gift Back’, a social conscience campaign encouraging companies to gift their Christmas party funds to charity. The agency group’s campaign is centred on a toolkit of creative assets to enable Irish businesses make a significant donation that would normally be allocated to a corporate Christmas party fund. Kieran Killeen (pictured), managing […]
Davy voted top marketing team at AIMs
The Marketing Institute has announced the 18 category winners of the 2020 All Ireland Marketing (AIMs) awards at a virtual event in RTÉ Studio 5. Around 1,000 marketers watched the proceedings and the MC for the event was again RTÉ news presenter Bryan Dobson. Dee Forbes, director general, RTÉ, welcomed everyone to the event. An […]
Bord Bia runs first UK ads for Irish beef
Bord Bia has launched a major UK marketing campaign placing grass-fed Irish beef in the spotlight this autumn in a bid to drive awareness of its premium qualities and Ireland’s unique grass-fed production systems. It is the first ever television advertising campaign by Bord Bia in the UK and will run during the month of […]
ASAI admits Google as network member
The Advertising Standards Authority for Ireland (ASAI) has admitted Google as the first corporate member of the European Advertising Standards Alliance (EASA) and a partner of the ad self-regulatory (SR) network. The ASAI sees the partnership with the self-regulatory network as showing Google’s commitment to responsible advertising. Google is the first digital pure play company […]
Study shows cinema’s brand power
Cinemas in Ireland may be closed right now due to the pandemic but an ad campaign highlighting world hunger has shown that airing first with cinema helps amplify the rest of a campaign on other media later. To change the perception of their work for the greater good and stimulate donations, the UN World Food […]
