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McVitie’s go with VIB treatments on posters

Pladis-owned McVitie’s has launched a new campaign, using traditional and digital out of home, to unveil its new luxury digestive biscuits called VIBs. The ads are hosted on a A-list combination of formats consisting of 48 sheets, 6 sheets in retail and roadside environments and digital screens in both retail and commuter locations. The ads […]

A study into the impact the Covid-19 pandemic was having on elderly people living in Kerry has been honoured with a Confirmit AIR (Achievement in Insight & Research) award in the agency category. The research is consider to be important in providing supports in planning the future needs of day service clients in the Kerry […]

Communicorp Media has appointed Simon Myciunka as the group’s new chief executive, having held the position of commercial director for three years. He replaces Adrian Serle, who is stepping down from the role at the end of the year to return to the UK. Myciunka will oversee Communicorp’s media brands, including Newstalk, Today FM, Off […]

Virgin Media Television’s director of content has strongly criticised RTÉ policies in the Irish television market. In a letter sent to RTÉ director general, Dee Forbes, Bill Malone accused her organisation of behaving aggressively and undermining competition in the market by using its public funding to outbid it for staff, sports rights and programming. Malone […]

Reach’s Cork Beo website that is part of its suite of sites in the UK and Ireland is in the running for best website in the Cork Digital Marketing Awards run by the Cork Chamber of Commerce. The website was a winner for best use of Facebook at last year’s awards that recognise the positivity […]

Is anyone else worried that they’ve gotten a bit too used to working from home? If I’m honest, I quite like not having to speak to people in person all the time and just doing everything online instead. Life is a bit easier when you don’t have to bother making random small talk, sit on […]

Although travel in Dublin was severely restricted when JCDecaux’s ‘Thank You’ digital campaign was live, the ads managed to deliver a 39 per cent recall among adults, a study by B&A shows. Almost all of those who saw the ads felt they worked in letting frontline workers know that the public supported them and appreciated […]

The Fáilte Ireland advertising account is to move to Core Creative from Accenture Interactive’s Rothco, Marketing.ie has learned. The news comes after a planned four-way pitch also involving Boys+Girls and Folk Wunderman Thompson. Rothco lost out on the chance to retain the business after they missed the required presentation deadline. State bodies can be sticklers […]

After a different awards season, this year’s Shark Awards winners have been announced. A panel of judges from Uncommon, BBH, 180, Dude London and BBDO came together in a socially distanced IRL and Zoom judging. Grand prixs went to Droga5 and Biscuit for ‘Don’t Get Sidetracked. Get Setapp’ and to design shop Common Curiosity for […]

Most Irish marketers would prefer not to return to the traditional ways of working before the pandemic with 73 per cent of most men and women across career stages men opting for a combination of workplace and home working in the future, a new survey by Alternatives indicates. The study involved interviews with 295 Irish […]

Directors of PR agency Weber Shandwick in Dublin and Belfast have completed a management buyout deal (MBO) with the Interpublic Group-IPG for an undisclosed sum. The two directors, Siobhán Molloy (above) and Ross Williamson, will operate the businesses independently from IPG but will continue as Weber Shandwick’s associate in Ireland. Weber Shandwick’s slogan is ‘We […]

The representative body for Ireland’s national newspapers NewsBrands has questioned the formation of the newly-formed Future of Media Commission (FMC), set up by the Government to examine the future of broadcast, print and digital journalism at a time when the traditional funding model is no longer viable, as they say it does not reflect press […]

David Monaghan, head of commercial at News Ireland, has been elected chairperson of the Internet Advertising Bureau (IAB) board, replacing Google’s Shane Nolan. Monaghan has been a director of IAB Ireland since 2018. His strategic and commercial experience across UK and Irish publishers is seen as an asset in helping members deal with Covid-19 challenges. […]