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Littlewoods replaces Liberty as hurling sponsor

6 December 2016; Littlewoods Ireland was today unveiled as a new top tier partner of both the Gaelic Athletic Association and the Camogie Association. The online department store has signed a three-year deal with the GAA which sees them become both the GAA Hurling All-Ireland Senior Championship and Camogie National League sponsor until 2019. Pictured at the launch are, from left, former Cork camogie star Anna Geary, Waterford hurler Austin Gleeson and former Kilkenny hurler Jackie Tyrell in Croke Park, Dublin.

Online department store Littlewoods Ireland has signed up as a new top tier partner of the GAA and the Camogie Association. The fashion, electrical and homewares retailer has agreed a three-year deal with the GAA which sees them replaces Liberty Insurance and join Centra and Etihad as headline sponsors of the GAA Hurling All-Ireland Senior […]

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Martyn new head of sport at Livewire

Picture Conor McCabe Photography.

Core Media’s sponsorship specialist arm Livewire has made Noel Martyn its new head of sport. Martyn has worked in advertising and media agencies for 26 years and was previously with Core’s Mediaworks and Mediavest and at Dentsu Aegis Network’s Carat. His clients included Bank of Ireland, Cadbury, Spar, Irish Life, Road Safety Authority (RSA) and TG4. He […]

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Sponsorship at Rio Games worth over €800m

19 October 2015; The announcement of Electric Ireland teaming up with Team Ireland to announce its Smarter Living sponsorship of the Irish Olympic Team for Rio 2016. Odeon Cinema, Point Village, Dublin. Picture credit: Ramsey Cardy / SPORTSFILE *** NO REPRODUCTION FEE ***

Worldwide marketing and sponsorship revenue for Rio 2016 from official sponsors such as Coca-Cola, McDonalds, Samsung and Panasonic is predicted to exceed €800 million, sponsorship agency Onside reports. Coca-Cola, Nike and McDonald’s again have one foot on the podium as the potential big winners ahead of Friday’s opening ceremony. Onside found that Coca-Cola are fastest out of […]

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Duff and Souness top TV pundits

Damien Duff

Former Chelsea and Republic of Ireland winger Damien Duff and ex-Liverpool midfielder Graham Souness are now the most popular football pundits on RTE and Tv3 respectively, a poll by PSG Sponsorship shows. The survey result comes as RTE Sport bids adieu to veteran analyst John Giles. The survey found that 67 per cent of respondents […]

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Elverys Intersport signs up to Connacht Rugby

Announcement of Elverys Intersport as the new title sponsor and official retail partner of Connacht Rugby 1/7/2016
Connacht Rugby CEO Willie Ruane, and players John Muldoon, Ronan Loughney and Danie Poolman with Loman Caulfield, Director of Buying and Marketing at Elverys Intersport at the Sportsground today for the announcement of Elverys Intersport as the new title sponsor and official retail partner of Connacht Rugby.
Pictured (L-R) Connacht's Danie Poolman, John Muldoon and Ronan Loughney
Mandatory Credit ©INPHO/James Crombie

Sports chain Elverys Intersport is the new sponsor and retail partner of Connacht Rugby. A new three-year deal was signed for an undisclosed amount. The club just had its best season by winning the Guinness Pro12 and its first trophy in 131 years. Seven Connacht players joined Ireland’s tour to South Africa with games in Capetown, […]

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Euros to help lift national mood

Three Ireland Euros #makehistory4

Research commissioned by Republic of Ireland football sponsor Three mobile tapped into the emotions of Irish football fans ahead of the Euros. Most of us  – 93 per cent – expect a lift in the national mood of with 15 per cent even suggesting the summer of Irish football produces a baby boom. In the […]

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Accenture backs South African tour on RTÉ

2016-06-09 16.45.46

RTÉ Media Sales has partnered with Accenture to bring listeners live coverage of Ireland’s three summer tests in South Africa. Starting with the first test in Cape Town (above), RTÉ Radio 1’s Saturday Sport will have live commentary from Michael Corcoran and Donal Lenihan of each of the tests as Ireland take on the Springboks in their […]

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Toyota to drive cricket’s Super3s

Cricket - Women Players

Toyota is to sponsor Cricket Ireland’s flagship women’s domestic competition, the Super 3s series, for an undisclosed sum. The sponsorship will see the tournament renamed the Toyota Super 3s in a four- year deal. The announcement follows the recent renewal of Toyota’s partnership with Cricket Ireland by four years. The deal sees Toyota support both the men’s […]

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Guinness heads sports sponsors list

Shane Long by Joe Cunningham

Guinness has topped the league of Ireland’s most appealing sports sponsors among Irish adults so far in 2016, while the level of new deals activity reported has slowed this year, the quarter one report of the national sponsorship market by sponsorship agency Onside indicates. Since January, 64 different sports sponsors competed for consumers’ attention. Three in […]

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Good4U refuels Connacht Rugby stars

Good4U Connacht Rugby Sponsorship Launch, The Sportsground, Galway 4/4/2016
Connacht Rugby stars Eoin McKeon, Ultan Dillane and John Cooney were at The Sportsground, Galway where Good4U were announced as the Official Snack Supplier of Connacht Rugby.
Visit to view their range of healthy snacks.
Mandatory Credit ©INPHO/Morgan Treacy

Sligo snack producer Good4U has been named as the official snack supplier to Connacht Rugby.  The family-owned business will supply the squad with healthy snacks. The snacks range includes roasted seeds, super seed snacks, fresh sprouts, Super Bites Kids Super Bites rich in calcium, high in fibre and contain energy boosting magnesium. Gavin Duffy, sponsorship […]

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Official RWC sponsors get marketers’ nod

The Webb Ellis Cup

Three in four marketing pros in Ireland named official rather than non-official Rugby World Cup (RWC) sponsors of the 2015 Rugby World Cup in England as brands that they felt stood out, with Heineken and Land Rover shoulder to shoulder at the top of the research, a joint survey by sponsorship consultants Onside and the […]

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Leinster stars to coach youngsters

NO REPRO FEE 01/07/2014 Don't Drop the Ball in the Fight Against Cancer. Ireland Rugby International Jordi Murphy launches Men's Cancer Alliance. Photo Leon Farrell/Photocall Ireland

Young rugby players across Leinster have a chance to learn from their heroes and their clubs could win some new coaching equipment. Windsor Motors is offering all clubs in Leinster the chance to win a training session hosted by three Leinster Rugby players and €500 worth of equipment. Clubs can enter online at To enter, […]

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Drico still leads in sports star poll

Brian O'Driscoll Speaking

More than a year after retiring, former Leinster and Ireland rugby star Brian O’Driscoll has retained his number one position as the country’s most admired sports personality, while Ireland captain Paul O’Connell (above), stretchered off in the Rugby World Cup game against France in Cardiff at the weekend, made most gains in admiration for Irish […]

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