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FAI signs deal with iPro Sport drink

The Football Association of Ireland (FAI) has agreed a “multi-year partnership” with iPro Sport isotonic drink brand as the FAI’s official sports drink. Republic of Ireland manager Martin O’Neill (above) was on hand to announce the deal ahead of Friday night’s crucial 2018 FIFA World Cup qualifier against Wales at the Aviva Stadium on Lansdowne […]

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O’Donovans row in behind FBD efforts

Insurance company FBD has signed up Ireland’s Olympic silver medallists Gary and Paul O’Donovan as its new brand ambassadors. To mark the announcement, the Co Cork brothers are getting behind a special Facebook competition for primary schools and local children’s sports clubs to win €3,000 worth of training equipment. The O’Donovans have already fronted for Bord […]

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Fulfil named as FAI’s official snack sponsor

Protein and vitamin bar Fulfil has signed up as the official snack sponsor of the FAI for the next three years. In just over a year since its launch by Niall McGrath and Tom Gannon, the brand has sold over 15 million bars and achieved sales of €5.2 million. Fulfil claims a 55 per cent […]

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AIB to share GAA push at major US show

AIB becomes the first Irish brand to join global marketers and rights holders at the IEG sponsorship conference in Chicago later this month. Representing the bank at IEG will be Brian Keating, group propositions and brands director and Mark Brennan, AIB’s head of digital and innovation, speaking about ‘The Toughest’ campaign for the GAA. Keating and […]

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BoyleSports renews support for RTÉ horse racing

Ted Walsh and Joseph O’Brien were on hand as BoyleSports announced its continued sponsorship of RTÉ Sport’s coverage of horse racing across TV, radio, online and mobile. The deal is a renewed investment by the bookie in RTÉ’s racing coverage, which began in 2014. BoyleSports also sponsors the Irish Grand National and the Irish Greyhound Derby.  […]

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Aqua Blue Sport recycles cash to Emerald Fund

Ireland’s first professional cycling team Aqua Blue Sport’s riders will donate five per cent of any prize money from the 2017 racing season to The Emerald Fund. The news comes ahead of the team’s debut at the Cadel Evans Great Ocean Road Race in Australia. The Emerald Fund supports Ireland’s junior cyclists, with all proceeds going […]

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Littlewoods replaces Liberty as hurling sponsor

Online department store Littlewoods Ireland has signed up as a new top tier partner of the GAA and the Camogie Association. The fashion, electrical and homewares retailer has agreed a three-year deal with the GAA which sees them replaces Liberty Insurance and join Centra and Etihad as headline sponsors of the GAA Hurling All-Ireland Senior […]

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Martyn new head of sport at Livewire

Core Media’s sponsorship specialist arm Livewire has made Noel Martyn its new head of sport. Martyn has worked in advertising and media agencies for 26 years and was previously with Core’s Mediaworks and Mediavest and at Dentsu Aegis Network’s Carat. His clients included Bank of Ireland, Cadbury, Spar, Irish Life, Road Safety Authority (RSA) and TG4. He […]

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Sponsorship at Rio Games worth over €800m

Worldwide marketing and sponsorship revenue for Rio 2016 from official sponsors such as Coca-Cola, McDonalds, Samsung and Panasonic is predicted to exceed €800 million, sponsorship agency Onside reports. Coca-Cola, Nike and McDonald’s again have one foot on the podium as the potential big winners ahead of Friday’s opening ceremony. Onside found that Coca-Cola are fastest out of […]

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Duff and Souness top TV pundits

Former Chelsea and Republic of Ireland winger Damien Duff and ex-Liverpool midfielder Graham Souness are now the most popular football pundits on RTE and Tv3 respectively, a poll by PSG Sponsorship shows. The survey result comes as RTE Sport bids adieu to veteran analyst John Giles. The survey found that 67 per cent of respondents […]

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Elverys Intersport signs up to Connacht Rugby

Sports chain Elverys Intersport is the new sponsor and retail partner of Connacht Rugby. A new three-year deal was signed for an undisclosed amount. The club just had its best season by winning the Guinness Pro12 and its first trophy in 131 years. Seven Connacht players joined Ireland’s tour to South Africa with games in Capetown, […]

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Euros to help lift national mood

Research commissioned by Republic of Ireland football sponsor Three mobile tapped into the emotions of Irish football fans ahead of the Euros. Most of us  – 93 per cent – expect a lift in the national mood of with 15 per cent even suggesting the summer of Irish football produces a baby boom. In the […]

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Accenture backs South African tour on RTÉ

RTÉ Media Sales has partnered with Accenture to bring listeners live coverage of Ireland’s three summer tests in South Africa. Starting with the first test in Cape Town (above), RTÉ Radio 1’s Saturday Sport will have live commentary from Michael Corcoran and Donal Lenihan of each of the tests as Ireland take on the Springboks in their […]

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