Sport sponsorship RSS feed for this section

Kepak signs Rustlers deal with FAI

As the Republic of Ireland football team prepares for the important World Cup qualifier against Austria at the Aviva Stadium this Sunday, Kepak meat company has agreed an official sponsorship deal for its Rustlers flame grilled burgers with the Football Association of Ireland (FAI). As well the four-year FAI squad deal, the brand is the […]

Read more

Beko signs up to GAA health check

Leinster GAA has unveiled an initiative called the Beko Club Bua awards, a new club accreditation and health check system. Sponsored by Beko appliances, the awards aim to promote best practice on and off the field among the province’s 800 clubs. Using an online application form and checklist, clubs will assess themselves against various criteria. Bua […]

Read more

Energia on board for Pro12 rugby finals

Energia has signed a sponsorship deal with Pro12 Rugby which sees the energy provider become a partner of the Guinness Pro12 final series. Just two rounds remain in the championship with three Irish and two Welsh teams all vying to finish in the top four and reach the semi-finals. The final match is in the Aviva […]

Read more

INM signs up as Guinness Pro12 media partner

As three out of the four Irish provinces look likely to make the final series of the Guinness Pro12, smashing current records, Independent News & Media (INM) has agreed a deal to become the championship media partner. The deal allows INM readers access to the closed ‘Captain’s Runs’ at the Aviva Stadium ahead of the final […]

Read more

O’Donovans row in behind FBD efforts

Insurance company FBD has signed up Ireland’s Olympic silver medallists Gary and Paul O’Donovan as its new brand ambassadors. To mark the announcement, the Co Cork brothers are getting behind a special Facebook competition for primary schools and local children’s sports clubs to win €3,000 worth of training equipment. The O’Donovans have already fronted for Bord […]

Read more

Fulfil named as FAI’s official snack sponsor

Protein and vitamin bar Fulfil has signed up as the official snack sponsor of the FAI for the next three years. In just over a year since its launch by Niall McGrath and Tom Gannon, the brand has sold over 15 million bars and achieved sales of €5.2 million. Fulfil claims a 55 per cent […]

Read more

AIB to share GAA push at major US show

AIB becomes the first Irish brand to join global marketers and rights holders at the IEG sponsorship conference in Chicago later this month. Representing the bank at IEG will be Brian Keating, group propositions and brands director and Mark Brennan, AIB’s head of digital and innovation, speaking about ‘The Toughest’ campaign for the GAA. Keating and […]

Read more

BoyleSports renews support for RTÉ horse racing

Ted Walsh and Joseph O’Brien were on hand as BoyleSports announced its continued sponsorship of RTÉ Sport’s coverage of horse racing across TV, radio, online and mobile. The deal is a renewed investment by the bookie in RTÉ’s racing coverage, which began in 2014. BoyleSports also sponsors the Irish Grand National and the Irish Greyhound Derby.  […]

Read more

Aqua Blue Sport recycles cash to Emerald Fund

Ireland’s first professional cycling team Aqua Blue Sport’s riders will donate five per cent of any prize money from the 2017 racing season to The Emerald Fund. The news comes ahead of the team’s debut at the Cadel Evans Great Ocean Road Race in Australia. The Emerald Fund supports Ireland’s junior cyclists, with all proceeds going […]

Read more

Littlewoods replaces Liberty as hurling sponsor

Online department store Littlewoods Ireland has signed up as a new top tier partner of the GAA and the Camogie Association. The fashion, electrical and homewares retailer has agreed a three-year deal with the GAA which sees them replaces Liberty Insurance and join Centra and Etihad as headline sponsors of the GAA Hurling All-Ireland Senior […]

Read more

Martyn new head of sport at Livewire

Core Media’s sponsorship specialist arm Livewire has made Noel Martyn its new head of sport. Martyn has worked in advertising and media agencies for 26 years and was previously with Core’s Mediaworks and Mediavest and at Dentsu Aegis Network’s Carat. His clients included Bank of Ireland, Cadbury, Spar, Irish Life, Road Safety Authority (RSA) and TG4. He […]

Read more

Sponsorship at Rio Games worth over €800m

Worldwide marketing and sponsorship revenue for Rio 2016 from official sponsors such as Coca-Cola, McDonalds, Samsung and Panasonic is predicted to exceed €800 million, sponsorship agency Onside reports. Coca-Cola, Nike and McDonald’s again have one foot on the podium as the potential big winners ahead of Friday’s opening ceremony. Onside found that Coca-Cola are fastest out of […]

Read more

Duff and Souness top TV pundits

Former Chelsea and Republic of Ireland winger Damien Duff and ex-Liverpool midfielder Graham Souness are now the most popular football pundits on RTE and Tv3 respectively, a poll by PSG Sponsorship shows. The survey result comes as RTE Sport bids adieu to veteran analyst John Giles. The survey found that 67 per cent of respondents […]

Read more