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Football sponsor to replace Coke

The English Football League (EFL) is in talks with a number of potential sponsors as it looks to find a replacement for Coca-Cola which decided not to renew its title sponsorship once the current six-year deal runs out at the end of the current season. Coke’s support for the three divisions since 2004 was put […]

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Grand National in hunt for new backer

Organisers of the Irish Grand National at Fairyhouse on Easter Monday are in the market for a new sponsor following an announcement by Irish Distillers Pernod Ricard (IDPR) that its Powers Whiskey brand is to end its ten-year links after the famous race is run next April. IDPR will continue with the Powers Gold Cup […]

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GAA fans split on Croke Park pitch ban proposal

Plans by the GAA to stop people from running on to the pitch immediately after the games on finals day in Croke Park are supported by 35 per cent of GAA fans while 46 per cent oppose the idea, a survey by Onside Sponsorship and Teamer.net has revealed. GAA fans are also divided on the […]

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Liverpool signs £80 million shirt deal with Standard Chartered

Liverpool FC has netted the biggest shirt sponsorship deal in the club’s history by agreeing a £80m four-year contract with the Standard Chartered capital-based bank from the start of next year’s Premier League season. The deal marks the end of the £8m-a-season Carlsberg shirt deal. The deal with Standard Chartered was signed after an exclusivity […]

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Slatterys hopes to score with Man United

Slattery Communications, the PR and sports sponsorship agency run by Padraig Slattery, has pulled off a major coup by winning the rights to represent Manchester United’s commercial interests in Ireland. Agencies like Platinum One, run by Fintan Drury, have handled projects for Man United but the Slatterys deal provides exclusive access to Old Trafford while […]

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Who's for the Dublin shirt?

After what can only be described as an annihilation of Dublin by Kerry in the football championship quarter final on the August bank holiday Monday, it’s anyone guess who will be brave enough to replace Arnotts as the Dubs’ shirt sponsor. Among the names that have been bandied about are Vodafone (biggest GAA advertiser on […]

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