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Virgin partners with Usain Bolt’s Wylde

Virgin Media is joining forces with Usain Bolt’s Wylde organisation to develop Ireland’s esports. It is estimated that 53 per cent of Irish adults game regularly, rising to 75 per cent of 18 to 34 year olds. The study by Coyne Research shows that strategy and sports titles are the most popular esports in Ireland […]

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Sky extends F1 rights to 2029

Sky has announced an extension to its broadcast rights with Formula 1, cementing Sky as the official broadcaster of the sport. Sky UK & Ireland will remain the exclusive home of F1 until 2029, having first agreed a deal in 2012. From next year, Sky viewers will get more analysis from J Martin Brundle, Jensen […]

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Irish Sun launches new TV campaign

The Irish Sun has released a new TV campaign that aims to position its website, TheSun.ie, as the top choice online for news, sport and showbiz gossip. TheSun.ie reports growth over the past 12 months, with monthly users increasing by seven per cent from July 2021 to the end of July this year. Over the same […]

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Virgin Media airs new season schedule

New dramas, documentaries and sport, along with some tried and trusted reality shows make up the new Virgin Media Television (VMTV) season schedule. Included in the new line-up is The Vanishing Triangle, a co-production with the Sundance Channel in the US, and Faithless, a comedy drama series penned by and starring Baz Ashmawy, pictured. The […]

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Virgin Media rolls out Four channel

Virgin Media Television will launch a new free-to-air TV Channel, Virgin Media Four (VMF), tomorrow (Wednesday, August 24th). Available on Virgin Media channel 110 and Saorview channel 7, VMF offers both home produced and international content, including weekly NFL American Football coverage and the first TV broadcast of The Group Chat, with Zara King, Gavan […]

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Legendary adman Trott for TAM lunch

Creative director, copywriter and author Dave Trott is the guest speaker for the TAM Ireland Long Lunch.  Trott began his career at New York agency Carl Ally Inc, before returning to his native London in 1971 as a trainee copywriter at Boase Massimi Pollitt (BMP) where his work included Pepsi’s ‘Lipsmackinthirstquenchin’ and Courage’s ‘Gercha’ with […]

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TV viewing down among 15-34s

Television viewing by 15 to 34-year-olds dropped by 17.8 per cent in Ireland in the first half of 2022, with the fall in normal consumption among this cohort leading to a 8.1 per cent year-on-year decline in adult viewership. Core says broadcasters are finding it hard to hold on to younger linear channel viewers, with […]

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Core adds spice to KFC ads

Core has rolled out a new campaign for KFC UK & Ireland by bringing together the company’s research, strategy, creative and media. Core research and strategy collaborated with its creative division to coin a new line, ‘It’s got to be KFC’, focusing on showcasing how people can shamelessly enjoy the taste of KFC, no matter […]

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Sky Glass set to be rolled out in August

Sky Ireland will launch its new TV, Sky Glass, at the end of August. Available in a range of sizes and colours, Sky Glass is the only TV with Sky inside, allowing customers to get Sky TV over wi-fi, removing the need for a satellite dish or set-top box. Customers simply plug, pair and play to […]

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Premier Sports announce PL new season ties

With the start of the new Premier League (PL) season almost upon us, Premier Sports has confirmed it will broadcast seven live 3pm Saturday fixtures in August and September exclusively live in the Republic of Ireland. The first game on August 6 features Leeds United at home to Wolves as the Yorkshire club look forward […]

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Tourism Ireland supports Torode’s TV series

Celebrity cook and restaurant owner John Torode will showcase Ireland in the UK with a new food and travel TV series. John Torode’s Ireland will begin airing on the Food Network UK this evening (July 21). It will also be available on Discovery+. The six-part TV series will follow the MasterChef judge as he tours, tastes […]

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Gogglebox Ireland puts call out for recruits

Do you have lots to say and love to chat about TV? If so, Gogglebox Ireland might be interested in talking to you. The show’s producers want new recruits to join other opinionated TV critics for Virgin’s new autumn season – particularly older male pals who love chatting about what they watch on the box […]

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Virgin to show JP McManus Pro-Am

Virgin Media Television has secured Irish free-to-air rights to broadcast the JP McManus Pro-Am from Adare Manor on Virgin Media Two next week. Coverage starts at 2pm on Monday and Tuesday. Some of the biggest names in golf will converge in the County Limerick resort delivering eleven hours of live golf across the two days, […]

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