Charity study to be launched

A study by Behaviour & Attitudes into what Irish people are giving to charities and who won the Christmas appeal battle will be released at the Fundraising Ireland annual conference being held at the Convention Centre this Wednesday. The research also provides insights into how Irish people view charity management.

Simon Cowell

The conference for Ireland’s major charities will hear from international fundraising experts. Bernard Ross, from the UK, one of the world’s best fundraising coaches, will show how a charity can ‘help’ mega-wealthy people like Simon Cowell (above) or Ted Turner give to their cause using the psychology of persuasion.

Total Fundraising director Simon Scriver will talk about if and why people are harder on charities than they are on businesses and how much of donations go to the cause versus overhead? Guy Mallabone of Canada’s Global Philanthropic will explain how to “exercise your ask muscle” when looking for money in a recession.

Fundraising Ireland, run by Anne Hanniffy, has almost quadrupled its membership in three years.

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