Chemistry has formally launched Firework digital services, the agency’s managing director Ray Sheerin has confirmed. Firework has been operating for several months, serving Chemistry clients and those of sister company, Clickworks. Firework will also aim to develop its own client base. The new division is headed by Nathalie Heugas (above), a digital and social media expert who previously worked with AKA in London.
Chemistry is widely regarded as one of Ireland’s most inventive agencies. Its clients include Coors, Eircom, Glenisk, Irish Examiner and Trocaire. Some of its most recent work includes the Madmen stings for RTE, eMobile, Irish Life, Fine Gael and the controversial viral for Britvic’s Club Orange.