Coca-Cola linked with Publicis QMP

Coke Ad

There is strong speculation in adland that the Coke creative account has moved from McCann Erickson to QMP Publicis as part of an international alignment, but Coca-Cola is refusing to confirm or deny the rumour. When contacted by Marketing.ie, a spokesperson for Coca-Cola Ireland said there was an on-going review of “creative processes” just now but there was “nothing specific” to report on a new agency being appointed.

She said that it would be “inappropriate” to comment any further on the matter just now. A Publicis QMP ezine sent out on Friday listed Coca-Cola among a number of new account gains at the agency. The agency’s managing director, Padraig Burns, said they had not issued a press release and only Coca-Cola could officially confirm any news. Coca-Cola media is handled in Ireland by UM, aka Universal McCann.

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