Decision soon on Eircom-Meteor

Jedward Eircom

Popstar twins Jedward with Debbie Byrne, marketing director, Eircom, at a photocall

A decision is expected to be made within the next week on which media agency is to be awarded the lucrative combined Eircom-Meteor account. The telco is planning to appoint a single agency to the business, which is currently shared between WPP’s Mindshare and Vizeum, the Aegis-owned media agency.

To avoid a client conflict with 3 mobile, Mindshare’s parent company, Group M, is competing with Vizeum and Initiative. Group M in Ireland also comprises Mediaedge:cia, MediaCom and Maxus but its managing director, Bill Kinlay said that an entirely new unit would be launched to handle Eircom-Meteor.

The review is being co-ordinated by Agency Insights and Accenture.

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