Editions Archives: June 2014

Millward Brown Creation of Adman Seminar

HELLO BOYS

COLM CAREY REPORTS FROM A RESEARCH TALK ON MARKETING TO MEN As everyone knows, men get a bad deal in society. Forced out to work when we would rather stay home and mind the kids, having a narrow choice of work and leisure clothing, out of touch with our emotions and coerced into a pretence of […]

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Seán Moncrieff is building up an audience on Newstalk on weekday afternoons. Perhaps it’s all part of Denis O’Brien’s master plan for the talk station, which sees retired rugby megastar Brian O’Driscoll join the Off the Ball team in September. But the Newstalk schedule is heavily male-dominated and could do with the likes of RTE presenter Claire Byrne for more gender balance.

BRANDS OF THE EARWAYS: WHO HAS MOST TO AIR IN IRISH RADIO LAND?

Ireland’s mainstream radio stations have a lot to say for themselves. But which contemporary sounds are painting the most distinct brand images? Regular Marketing.ie readers often ask what prompts the subject matter for the Stray Thoughts column. Sometimes the question is posed with a degree of natural curiosity and sometimes with a barely-concealed veneer of […]

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The newly-launched TAM Vision sets out to measure viewing across all devices by 2017. Jill McGrath says the objective is ambitious and is on a par with TV measurement globally. The pilot means TAM moving in several directions at once, including the development of tagging to identity content across all platforms and return path data fusion with the panel.

HOW LONG FOR TV?

American author and humourist Samuel Longhorne Clemens, better known by his pen name, Mark Twain, famously said “the report of my death was an exaggeration”. Jill McGrath’s job as chief executive of Television Audience Measurement (TAM) Ireland, is to extol the virtues of TV as an advertising medium. She says not only is TV not […]

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