Editions Archives: February 2017

Cera Healy, Google

Tech savvy

Cera Ward, left, on selling Google and gender balance in adland  Google has overtaken Apple to become the world’s most valuable brand. In a sign of the times, tech-related brands dominate the most valuable index with Amazon, Microsoft, Samsung and Facebook among other companies included in Global Finance’s rankings. Google’s value rose by 24 per cent last […]

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"NO REPRO FEE"18/6/2011.People dressed as Wheres Wally on Merrion Square
Dublin help break the world record for the amount of  Wheres Wallys in one place at the same time.They are pictured as part of the Street Performance World Championship taking place in Dublin.They are going to try to break the World Record again today (19/6/2011).Photo:Leon Farrell/Photocall Ireland.

Selfie power

Neil Douglas asks are young Irish consumers more self-obsessed than ever? In research we hear a lot of people saying it is a generational shift and that millennials are self-obsessed. It is certainly tempting to see the selfie as a modern expression of narcissism. But rather than narcissism, we believe that what we are simply […]

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Volvo Trucks with Jean Claude Damme

Finding a balance in adland

Shane O’Leary tries to broker peace by finding common ground in adland’s debate between nerds and artists. Should data really take precedence over the big idea? The battle lines have been drawn, sides are being chosen and the world is polarising. On one side, you have the ‘data is the future’ proponents. To them, data […]

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