Editions Archives: July 2017

GAA in Electric Ireland

Embracing sponsorships

Lisa Browne and Edel McCarthy talk to Michael Cullen about Electric Ireland’s current sponsorship strategy and how it helps connect a brand in a low interest category Sponsorship is big business. Boosted by next month’s Women Rugby World Cup and ‘sponsor switching’ on some major assets, Ireland’s spend on sponsorship is due to due to grow […]

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Cristiano Ronaldo

Influencer gold rush

Shane O’Leary questions the high value put on influencers by Irish marketers The ASAI and the PRII are scrambling to regulate it. A number of Irish social media users have made it a full time career. There’s a host of agencies offering it and brands are pumping investment into it. ‘Influencer’ marketing is big business. […]

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Sharks Logo

Sharks judge says education is key

Improvements in creative standards in advertising should be made by starting with Ireland’s education system, Chemistry’s Emmet Wright, a judge at this year’s Sharks festival in Kinsale says. A former teacher himself, Wright believes Ireland’s education system encourages and enforces a particular type of learning: educators call it ‘teaching to the test’. It is as […]

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