Editions Archives: November 2017

16th November 2017. Marketer of the Year 2017 which was held in Roberta’s, 1 Essex St E, Temple Bar, Dublin. Picture Aidan Oliver Photography.

Pieta House CEO named top marketer

Brian Higgins is no ordinary marketer. In fact, one could question if he should qualify at all when you consider what is most widely regarded as the traditional purpose of marketing. Yet when the Marketer of the Year judges came to making a final decision on this year’s three final candidates, they could not deny […]

Share with friends:
Read more
Yoga

Perks for everyone

Colm Carey on why perks at work pay better dividends when offered randomly As the economy picks up, companies looking to attract the brightest and best are turning to perks to clinch the deal. Today’s perks have swung away from a golf club membership to something more holistic and contemporary. Jobs.ie notes that Irish companies […]

Share with friends:
Read more
W5 - Fad or Future

Customer experience: fad or future?

Clare Kavanagh on whether or not Irish business is really serious about customer experience A talk by Aisling Hassel, Airbnb’s head of global CX, at a recent event organised by CXPA Ireland was inspiring. Airbnb are game changers and not just in how they democratised travel. In a CX context, they have motivated and enabled […]

Share with friends:
Read more