Editions Archives: October 2017

Colm Sherwin, Christina Duff, Frankie Carty and Eddie O'Mahony, Core Media

Traders programmed for change

Core Media group’s Colm Sherwin and Eddie O’Mahony, above, explain why programmatic is set to dominate media buying and planning in adland in the years ahead Programmatic technology and data is the future of media buying. Core Media Investment (CMI) is going through a revamp in how the group tackle media buying with programmatic at […]

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Emma O'Doherty, Mindshare

Digital – think first, act later

Emma O’Doherty on why digital adulthood needs manners “We want you to think digital first”, a challenge every advertising and communications agency is highly familiar with and which is often the opening statement in client briefs in recent years. In a world of communications dominated by technological change, it is a fair challenge. Should we […]

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Sharks 2017 The Trident

Sharks gunning for glory?

Seán Boyle makes a case for why it’s time for Kinsale to seize the creative festival moment as Cannes jumps the shark One of the reasons ad agencies enter award shows is because of something called The Gunn Report. The report is an annual audit of the most creative agencies on the planet, based on […]

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