To mark the launch of Fifa 18, EA Sports activated an experiential marketing event to surprise the unsuspecting shoppers of Dundrum Town Centre. Held over a weekend, shoppers could avail of EA Sports impressive Fifa 18 man crèche, an area to kick back and relax and get stuck in to sampling the legendary game. The crèche … Continue reading Experiential used to roll out Fifa 18 in Dundrum