After a competitive national tender process, the DDFH&B-owned agency BespokewithDirection has been retained on the Fáilte Ireland consumer PR account. Slattery Communications was the other agency in the final reckoning. The account is now under consumer marketing and as such the agency will continue to be the agency of record for all of the tourism body’s consumer marketing and PR activity.
They will continue to work to John Concannon, director market development and Sheena Doyle, trade marketing executive. Fáilte Ireland has a lakelands and inland waterways cinema campaign with a message encouraging people to ‘staycation’ this year in Ireland. The commercial directs cinemagoers to promotional stands in the cinema lobby, where they can pick up a competition leaflet.