Hughes to talk at Checkout conference

DDFH&B-JWT managing director Miriam Hughes is among the speakers who will address the Checkout conference in the Dublin’s Four Seasons hotel next Tuesday.  The conference theme is ‘Where Do We Go From Here?’ and Hughes, who is a former marketing director of Nestle and head of communications, sales and marketing at Bank of Ireland, will talk about challenges for brand communications in Ireland.

Stephen Wynne Jones

Kevin Knightly, chief executive, Rabobank Ireland and Stephen Wynne-Jones, editor, Checkout magazine

With food exports at an all time high and Ireland’s current fiscal approach earning plaudits from global business, 2012 could well be the year the country gets ‘back on track’. But what challenges will retailers and FMCG manufacturers face once it does? How well are Irish businesses poised to adhere to the needs of the changing consumer? Where will the opportunities lie in what is an increasingly competitive market?

Other conference speakers include Bord Bia chairman Michael Carey; Frank Gleeson, retail director, Topaz; Michael Landymore, global sector strategist with Rabobank’s food research and advisory group; Ciaran FitzGerald, Visualise and Stephen Vard, The Vard Partnership design agency. A panel with Joe Collum, Glanbia, Brendan Murphy, John West Ireland and consultant Valerie Rice, will discuss maximising brands.

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