May 2013
In this issue
QUESTIONS ASKED
What do marketers want when buying market research services these days? Are groups only focusing online and to what extent is recession impacting on business? Robin Challis reports
OWNING A BRAND
Being a brand guardian aint easy. Finance can no longer bank on blind customer loyalty and drinks and cars are getting hit from all sides, as Breandan O Broin lets his thoughts stray
AGENCY PATH
John Canacott says the key challenge agencies face is to work out how client relationships can hope to succeed in a fast-changing marketplace as well as ensuring the agency itself has a future
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