Back Issues
March - Volume 19, No. 3
PRETTY IMPRESSIVE
As more and more women bear the torch in marketing and media, Coca-Cola boss Val Quinn explains why and we list some leading players
PAPER WAITS
How long before we all end up reading our newspapers online? Hugh Oram looks at the growing move towards pixels in consuming news
MALE ORDER
John Fanning reviews a new book which explores why men are so elusive as a consumer category and how marketers are targeting new shoppers
ROCK STEADY
Music sponsors can no longer settle for a logo appearing on the stage. As Colm O Riagain writes, ties must be carefully chosen and fans demand value
