Back Issues
October - Volume 19, NO. 9
UP FOR IT
Where to now for the Irish identity? Pat Kinsley looks at what it means to be Irish and the true importance of developing home-based brands and an image that really attracts
PLANET MEDIA
Frank Corr starts a new media column in which he reviews some stories doing the rounds including how TV3 was slammed in The Irish Times
COCKNEY REBEL
Guests attending the Marketing Society Christmas lunch are forking out €250 to hear Alan Sugar talk. Michael Cullen profiles the businessman
FIGURATIVELY SPEAKING
Colm Carey reviews a new book for marketers which considers the role metaphors play
