February - Volume 17, No. 2
It's Pat Kenny. RTE's top radio and TV presenter gives his views on marketing and media issues, including the JNLR, the libel laws, his 'rivalry' with Ryan Turbridy and on interviewing celebrities.
Bulk mail agent Alex Pigot considers the future of Ireland's postal service and asks whether or not it will be still doing the rounds in five years time. Will it be better than it is now and how competitive is the market likely to be?
John Fanning reviews David McWilliams's The Pope's Children. As Ireland's prosperity has made us all more middle class, what has become of the country's soul and what trends should marketers and media be looking out for in the years ahead?
Colm Carey explains his displeasure with some ad campaigns doing the rounds