In this issue
Volume 21 No.8 October 2010
COLOURFUL CREW
Leo Burnett created more product icons than other agencies. From the Jolly Green Giant to Marlboro Man and Kellogg’s Tony the Tiger, it won acclaim for its characters. But what of its Irish operation? Shane McGonigle offers his side of the Burnett story
NEW VALUES
TV3 gets its fair share of negative comment with people accusing it of being tacky. Yet its news team has broken big stories and station boss David McRedmond aims to make TV3 more Irish while giving us local versions of reality shows
TAKE IT AS READ
As newspapers fight hard to hold on to readers, some brands realise they must change with the times. Hugh Oram spoke to Stephen Rae, editor of the Evening Herald and he hinted that the paper’s days as as an evening only may be over
Capitalising on news
Hugh Oram spoke with Evening Herald editor Stephen Rae and executive editor Claire Grady
It starts with a pencil
Shane McGonigle and Julie Crawford told Michael Cullen about how Leo Burnett is shaping up
TV3's serious intent
Kevin Rafter looks at what TV3 is doing to create a more credible image for itself
