In this issue
Volume 21 No.9 November 2010
GUARANTEED IRELAND
John Concannon is Marketer of the Year for making holidaying in Ireland more attractive. 'Staycations' are now seen as great craic which allow Irish people to connect and enjoy a new adventure or just unwind without overseas travel
GOOGLE MANIA
Loved or loathed, Google has become a big part of many people's lives and is set to be ever more powerful in the future. John Fanning reviews Ken Auletta's book, Googled, and the search engine's two young founders
YOOF INFLUENCE
Strategic planner Colette Henry looks at 16-25-year-old consumers in Ireland and asks what are the best options open to brand owners in their efforts to try and positively influence this elusive and often cynical demographic group
