Back Issues
Volume 22 No.3 March 2011
ALL ABOARD
Tourism Ireland has upped its spending on efforts to bring more holidaymakers and business visitors to the island this year. From landmark St Patrick’s Day initiatives to diplomatic missions, a big push is on. Social media like Facebook are playing a lead role in the campaign
DUMBING DOWN
Oscar winners like The King's Speech and The Social Network will be harder to find in cinemas as Hollywood looks to teen movies for box office receipts. In her Loud Whisper, Kathy O’Meara examines the trend and predicts less joy for movie buffs in multiplexes
INSPIRED WORK
John Fanning reviews the latest book of case studies on top-class British ad campaigns and suggests why IAPI should use the work as the basis for seminars for Irish advertisers to show how strong creative ideas can fight the recession and provide new openings
