In this issue
Volume 22 No.6 June 2011
STREET CRED
Colin Doyle and Amanda Moran explain why advertisers are embracing the idea of poster specials. Eclipse Media is in the business of installing everything from Aero dispensers on six sheets to a Honda vehicle that allows passers-by to switch on the car's engine and lights by texting
YES MINISTER?
As Communications Minister Pat Rabbitte considers Colm McCarthy's suggestions on how best he might sort out State assets and liabilities, Kevin Rafter recommends that he tread cautiously, particularly as to how he treats Section 15 on broadcasting and the licence fee.
CONSUMER CONFIDENCE
As the latest BrandZ report on the world's Top 100 brands is confirmed with Apple as league leader, James MacCarthy-Morrogh of Millward Brown Lansdowne feels it is time Irish industry got back to work after the feel-good visits by Queen Elizabeth and President Barack Obama
