GOING PUBLICIS

Padraig Burns on why QMP Publicis is dropping its Irish initials in favour of its French parent’s nomenclature. The agency will soon be relocating to bigger offices on the quays with more space for its creative crew

COSMETIC EXERCISE

As Irish men show more interest in how they look and are content to show their emotions, marketers are zoning in on the opportunities. As Kathy O’Meara says, the trend should come as no great surprise

EFFACING FOLK

Who says being shy and introvert is a big hindrance to making it big in marketing? Colm Carey reviews a book by Susan Cain who claims modest people are more than able to make their achievements felt

Going publicis
Publicis boss Padraig Burns on why a move to new premises a short distance down the Liffey is reason to salute its French owner and end its ties with QMP

Loud Whisper
As guys focus more on grooming, marketers aim to emasculate male consumers

The Research File
Colm Carey on a book which claims low profile executives can be achievers

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