Kerry Foods Denny’s ‘Home’ campaign created by DDFH&B Group
Kerry Foods is Ireland’s most valuable brand ahead of Guinness and Ryanair, a survey of the world’s leading 500 brands as published in the Brand Finance Global 500 index shows.
Kerry was ranked 414th, up from its previous 482nd place. US retail giant Walmart ended up as the world number one brand, based on the BFG revenue and awareness findings.
Google replaced Coca-Cola in second spot, extending its advantage over Pepsi. Other top brands included Apple, Santander, Tesco and H&M, the Swedish clothing company.