Sponsorship specialists Livewire have announced three new appointments to its client service team. Sarah Lynch, left, is now senior sponsorship manager, Colm Roche sponsorship manager and Jen McAndrew becomes media sponsorship manager. The appointments bring staff numbers at the Core Media agency managed by Jill Downey and Jamie Macken to ten.
Lynch previously worked with Dundrum Town Centre as brand and social manager. She has a BSc in marketing from DIT, an advanced diploma in event management from CMI Ireland and a diploma in online and digital marketing from the Digital Marketing Institute. Roche was sponsorship and communications sales manager with Onside in the UAE.
He was with Pitch Perfect Events and acted as business development officer at Leinster Rugby. His role at Livewire includes responsibility for rights holder strategy, relationship management and contract negotiation. He is is a UCD graduate in sports and exercise management.
McAndrew (below) was a TV buyer with Core Media.
She is now responsible for TV sponsorship valuations and negotiation. She has a civil law degree from UCD and an MA in communications, media and advertising from the University of Leicester. With an emphasis on return on investment, Livewire explains to clients how sponsorships improve brand equity, engage consumers and deliver market impact.