Livewire client associate Bethany Corrigan has been appointed to the European Sponsorship Association (ESA) Future Leaders’ board. The ESA is the voice of the sponsorship industry in Europe and seeks to inspire, educate and raise standards within the sponsorship industry. The Future Leaders’ Board (FLB) was launched last year to ensure that ESA reflects the views and ambitions of a younger cohort of sponsorship professionals.
In its first full year, the team’s focus has been around the ESA’s communications output and exploring the potential for more active engagement with higher education. A graduate of NUI Maynooth and UCD Michael Smurfit Graduate Business School, Corrigan joined Livewire in September last year. She works across a range of agency projects and clients.
Livewire is part of Core Media, which also includes Starcom, MediaVest, Radical and Ignite Research. The agency, run by former Starcom director Jill Downey, helps brand owners and rights holders through the stages of the sponsorship process. Livewire works with clients to help deliver strategy, negotiation, activation and evaluation and is an ESA member.