Love Irish Food offers €70k in out of home ads

Today, Love Irish Food in partnership with Exterion Media, the market leader in outdoor advertising in Ireland, has launched the annual Love Irish Food Brand Development Award. The Award aims to give one Love Irish Food member brand a powerful platform to promote their brand to consumers. Pictured at the launch of the Love Irish Food Brand Development Award is Antoinette O’Callaghan, Marketing Manager, Exterion, Barry Dooley, CEO, Association of Advertisers in Ireland and Kieran Rumley, Executive Director, Love Irish Food.

The Love Irish Food brand development awards run in tandem with Exterion Media offers one lucky group member €70,000 in out of home (OOH) advertising space. Running for its fifth year, the brand will get two weeks’ exposure across Exterion Media’s retail six sheet portfolio, PurchasePoints and across their retail digital network. The campaign includes print production and digital animation for broadcasting on the company’s retail digital network.

OwensDDB will provide the winner with an €10,000 creative bursary towards the winning OOH campaign. Love Irish Food and Exterion Media will work closely with the winning brand to plan a campaign that works best for them. Last year’s winner was the Rye River’s McGargles beer brand. To enter, Love Irish Food members must register by close of business on Friday, October 10. The closing date for submissions is Friday, November 4.

Pictured are award judges Antoinette O’Callaghan, Exterion Media, Barry Dooley, chief executive, Association of Advertisers in Ireland (AAI) and Kieran Rumley, executive director, Love Irish Food. A shortlist of entrants will be interviewed by the judges before the winner is announced on November 21. See more at http://www.loveirishfood.ie

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