The entry deadline for this year’s Marketer of the Year™ is close of business next Thursday, September 22. Marketer of the Year™ recognises and honours standards of excellence in Irish marketing, specifically for work done in the last two years. The person is someone, who through the use of strategy, innovation, communications and impact on the target market, has been responsible for making their brand, product or service an outstanding success.
Last year’s winner was Tom Keogh of Keogh’s Crisps (pictured).
Marketer of the Year™ entries outline the scale of the marketing challenge faced, the key aims and objectives. Details on the strategy adopted and the implications for the business must also be defined, along with the key insights driving the strategy and the actions taken and tactics used. Finally, entrants are asked to provide relevant information about the impact on the marketplace and how success was measured.
Marketer of the Year™ entries are made by sending us a nomination form, along with a brief submission, preferably no more than four but not less than two pages with all the relevant details. Entries should be submitted in line with the award criteria, as already outlined. It is also worth noting that the judges pay some heed to the standard of entries.
All submissions are carefully considered by the Marketer of the Year™ panel of judges. Further information or clarification on the entries made may be required by the judges. The judges will select a shortlist of candidates. Those shortlisted may then be asked to attend a presentation before the judges. The judges’ decision is final. The finalists must be available to attend the Marketer of the Year™ award lunch in Dublin in mid-November.
Launched in 1993, Marketer of the Year™ is organised by Marketing.ie magazine in association with Alternatives, the marketing talent house. Marketer of the Year is registered in the Register of Trade Marks in the name of Marketing.ie under the Trade Marks Act 1996. Any use of Marketer of the Year™ in the RoI is strictly the preserve of Marketing.ie.
To enter Marketer of the Year 2016, click on the icon on the Marketing.ie home page