The search for Ireland’s top marketer is at an advanced stage. Three finalists have now been selected by the Marketer of the Year judges. Heineken’s Fiona Curtin for the roll out of the new Orchard Thieves cider, Brian Keating of AIB for his ‘Brave’ work and Tom Keogh of Keogh’s Crisps have made the interview stage where they present to the award’s judges.
The award salutes Irish marketers who through strategy, innovation, communications and impact on the marketplace have made their brand, product or service an outstanding success. Last year’s winner was Musgrave’s Ray Kelly for his work with SuperValu. Other previous winners include Fáilte Ireland’s John Concannon and Ruth Guy of Barnardos.
This year’s winner will be announced at an industry lunch in Dylan McGrath’s Fade Street Social restaurant in November. The judging panel is chaired by UCD Michael Smurfit Business School marketing professor, Dr Damien McLoughlin. First launched in 1993, Marketer of the Year is a Marketing.ie initiative sponsored by recruitment agency Alternatives.