Marketing Society announces research shortlist

Damien McLoughlin, UCD

The shortlist for this year’s Marketing Society Research Excellence Awards sees B&A, Red C, Bord Bía, Ipsos MRBI, MediaVest, Liberty Insurance, Millward Brown make the cut to compete for an award in six categories. Research projects for AIB’s Backing Brave campaign, RTE’s digital strategy and the Road Safety Authority (RSA) are shortlisted.

The winners will be announced at the Marketing Society Christmas lunch in the Shelbourne Hotel next Friday. The winners will then present their case studies at a showcase event in January. Professor Damien McLoughlin (above) of UCD Smurfit Graduate Business School, who chairs Marketer of the Year for Marketing.ie, also leads the research awards judging.

Sponsored by Core Knowledge, this year’s awards shortlist is as follows:

 Category 1: Advertising research  

  • B&A for VHI: ‘Moving the Dial’
  • B&A for AIB ‘AIB: Backing Brave’
  • Red C: HSE Native Advertising

 Category 2: Excellence in qualitative research

  • B&A for DID Electrical: ‘Find the Future’
  • B&A for AIB’s ‘Backing Brave’
  • Bord Bía for Future Nutrition: ‘Mind Over Muscle’

 Category 3: Brand development and strategy

  • B&A, Britvic Project Bellisimo
  • B&A for RTÉ ‘Driving the RTÉ.ie Brand Strategy’
  • B&A for AIB’s ‘Backing Brave’

Category 4: Innovation in research approach

  • B&A for the Road Safety Authority ‘Parents and Children Research’
  • Ipsos MRBI for PML Group ‘In the Moment’
  • Red C for Aer Lingus ‘Voice of the Guest’

Category 5: Excellence in data analytics

  • B&A for RTÉ ‘Driving the RTÉ.ie Brand Strategy’
  • B&A for the Road Safety Authority (RSA) ‘Parents and Children Research’
  • MediaVest ‘Delivering the Future Through Data’

Category 6: Public policy and social research

  • B&A for the Road Safety Authority (RSA) ‘Parents and Children Research’
  • Liberty Insurance ‘Women in Sport’
  • Millward Brown for the Irish Cancer Society ‘The Real Cost of Cancer’

 

 

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