MediaVest scores first ever press spend hat-trick

For the first time, a media agency has achieved all three feats in the yearly National Newspapers of Ireland (NNI) press advertising spend analysis. As well as topping the league table of agency spenders on press, MediaVest, run by Michael Clancy, recorded the highest increase in spend and the highest percentage increase in spend last year. The Core Media agency spent €11.7 million with NNI titles, an increase of almost €7m on 2013.

Dara McMahon, co-ordinator, NNI, said the total spend on print and digital with NNI titles last year amounted to €156m, €91m of which came from agencies, while €65m came direct from advertisers, an increase of over four per cent, the first increase of any type since the recession started in 2007. Other agencies that recorded year-on-year increases were Mediaworks/Kobert (53%), Maxus (74%), UM (98%), PHD (40%) and Carat (31%).

 

NNI Agency League Table – full year 2014
1 Jan – 31 December 2014
1MediaVest11,714,095
2Carat10,895,543
3Mindshare 7,950,263
4MediaCom7,083,723
5OMD6,041,839
6Starcom5,760,660
7Initiative 4,829,025
8Mediaworks/Kobert2,916,810
9PHD 2,721,304
10Vizeum2,394,545
11Mediaedgecia/MEC1,906,518
12Maxus 1,511,136
13Clear Blue Water1,501,276
14Havas Worldwide1,201,178
15Pierce Media961,510
16Focus Advertising916,540
17UM874,000
18JAVELIN GROUP721,708
19PFA581,783
20ZenithOptimedia 579,279
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