Meteor’s Christmas Unlimited top OOH

Meteor Christmas Unlimited

Meteor’s Christmas Unlimited out of home (OOH) campaign created by Rothco and Vizeum has won the grand prix in PML’s annual Poster Impact awards. The awards recognise the best recalled and designed campaigns of 2015, as chosen by the Dublin public. With research by Ipsos MRBI, the awards measures the effectiveness of over 1,300 campaigns in the last year.

2016 marks the 20th anniversary of the Poster Impact awards, run in association with Marketing.ie. In that time, almost 15,000 OOH campaigns have been monitored, among 106,000 respondents. In addition to campaign recall and design effectiveness, Poster Impact also investigates call to action, message understanding and relevance to the respondents.

The Meteor campaign follows previous winners McDonald’s and Gum Litter Task Force. Aoife Hall, head of marketing communications at Meteor, said Christmas is the brand’s most important time of the year. The idea behind Christmas Unlimited is Nicholas St. Wenceslas as the CEO of Christmas Ltd, which makes consumers pay more for Christmas while giving less.

Hall says outdoor was the perfect vehicle for Meteor to deliver the campaign message, as well as showcase offers for smartphones and bundles. Colum Harmon, marketing director, PML Group, said what the public notice and what the public like has a consistent theme – simple yet clever creative, delivered on the right formats at the right time.

All Poster Impact winners feature in the February issue of Marketing.ie magazine.

The full list of winners for 2015:

Grand Prix

Meteor

Christmas Unlimited

Media  – Vizeum

Creative  – Rothco

Specialist – Source

Top Recalled Large Format

McDonald’s

Serious Man Food

Media  – Mediaworks

Creative  – Cawley Nea\TBWA

Specialist – Source

Top Recalled 6 Sheet

Meteor

Christmas Unlimited

Media  – Vizeum

Creative  – Rothco

Specialist – Source

Top Recalled Transport

20th Century Fox

Fantastic Four

Media  – Vizeum

Specialist – Source

Top Recalled Retail

Nestlé Cereals

Bowl of Good Stuff

Media  – Mindshare

Creative – Thynk Integrated Brand Communications

Specialist – Source

Top Recalled Digital

National Lottery

Millionaire Raffle

Media  – Starcom

Creative – DDFH&B

Specialist – Source

Best Design – Large Format

Diageo

Guinness Rugby

Media  – Carat

Creative  – AMV BBDO

Specialist – Source

Best Design – 6 Sheet

Mars

M&M’s – Most Wanted

Media  – MediaVest

Creative  – Irish International

Specialist – PML

Best Design – Transport

Mondeléz

BelVita Breakfast Bus

Creative  – Droga5

Specialist – PML

Best Design – Digital

Largo Foods

Hula Hoops

Media  – Vizeum

Specialist – Source

Top Call to Action

Gum Litter Task Force

Bin Your Gum

Media  – MediaVest

Creative  – AMV BBDO

Specialist – PML

Best Design – Retail

PepsiCo

Walkers Crisps

Media  – OMD

Creative – Havas Worldwide

Specialist – PML

 

 

 

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