Prof Leslie de Chernatony will co-host a one-day brand masterclass at NUI Galway
NUI Galway is to host a one-day masterclass for business leaders entitled ‘Growing brands through a recession’ on Thursday, January 31. The guest speaker will be Prof Leslie de Chernatony, professor of brand marketing at Universita della Svizzera Italiana in Switzerland and Aston Business School in the UK.
He will be joined by Dr Elaine Wallace, lecturer in marketing and associate head of development and promotion at the JE Cairnes School of Business & Economics at NUI Galway, as co-host for the event.
The Chartered Institute of Marketing (CIM) has cited Prof de Chernatony as one of the 50 gurus who have shaped the future of marketing due to his pioneering work on brand management.
The cost of the NUI masterclass for the day is €195.