PML Group’s latest seasonal out of home (OOH) campaign has been launched with various takes on the ‘Summer and out of home go together like…’ theme. The aim is to promote ooh as the ideal advertising medium during the summer months and the creative uses various examples that builds positive links between outdoor advertising and summer.
As part of the push, PML invited agencies to enter a competition by suggesting what combinations go together as well as summer and out of home do, with the best idea winning music festival tickets. The winning entry was from Leigh Cunningham, account manager at Havas Media, who suggested summer and ooh go together like ‘teddy bears and picnics’.
The winning entry is running on various ooh formats, including T-Sides, 48 and 6 sheets, Adtalk, Commuter Squares, Metropoles and Commuter Cards. PML marketing executive Amy Burke is pictured with winner Leigh Cunningham.
