Publicis QMP managing director Padraig Burns has announced that The Hive creative agency is to be integrated into Publicis QMP with immediate effect. The Hive was founded by Jimmy Murphy, who has worked in advertising for over 25 years with a number of top agencies, including Cawley NeaTBWA and Arks.
Murphy is the current chairman of the Marketing Society. Clients at The Hive include News International (see above), Barnardos and Q102. Publicis QMP clients include Meteor, Cadbury, VHI, Spar, Renault and Permanent TSB. The agency was recently involved in a review of TG4 and managed to retain the account.