Red C Research & Marketing and OI Research, formerly known as Outsourced Insight, have merged their interests. The agreement will see a new agency formed which will be one of Ireland’s biggest independent research groups. Red C is run by Richard Colwell, a former director of Lansdowne Research. The agency is well known for its monthly polls for the Sunday Business Post which it has conducted since 2004.
The agency also handles ongoing quantitative and qualitative projects for a wide range of companies, including AIB, Cadbury, DAA, Eircom, Fáilte Ireland, Musgrave and Vodafone. OI was founded by David Cullen, also ex-Lansdowne. He was joined by Iarlaith Corcoran, Edel Kane and Louise Dumbrell. OI clients include Aviva, Bord Bia, Britvic, Coca-Cola, Diageo, Glanbia, McDonald’s and Superquinn.