Road Safety Authority hires new agencies

Road Safety Ad

The Road Safety Authority (RSA) has appointed two Dublin-based agencies to handle its advertising with Irish International BBDO winning the creative account and the Publicis-owned MediaVest picking up the media buying and planning. Both parts of the account were previously with Belfast agency Lyle Bailie.

QMP Publicis and Mindshare were also both part of the review. IIBBDO’s RSA win follows the recruitment of planner Leo Moore from McCann Erickson in place of Eamon Clarkin. Moore had returned to Dublin from London where he was involved in a start-up agency. He had also been with Diageo, RTE and TAM.

The RSA review process was handled by pitch doctor Empirica. News on the PR front is that Slattery Communications has been appointed to handle the Microsoft consumer account as well as its corporate work. The US technology giant had previously worked with Edelman on consumer projects.

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