Ireland’s ‘free-to-air’ digital provider Saorview has relaunched with a marketing campaign and new-look website aimed at getting consumers to make the switch. Just over a year ago Ireland made the move to digital. The campaign includes a 20-second TV spot promoting a “‘seriously good value” message. It highlights the choice of programmes e on the Saorview, some of which are available in HD.
Saorview Plus allows users to pause, rewind and record live television. Jim Higgins, brand compliance and business development manager, Saorview, said the campaign was managed by RTÉ central brand and marketing in conjunction with Publicis and Arekibo. The TV commercial was created by Peter McEvoy working directly to the RTE team. To watch the ad, click on http://youtu.be/9-7N8Ip2gow
RTE has advertised for a new head of RTE Radio 1 to replace Jim Jennings; applications close this Friday.
