Search on for Ireland’s food masters

*** NO REPRODUCTION FEE *** DUBLIN : 30/06/2015 : Love Irish Food today launched the ‘Masters of Their Art’ Series in association with the Irish Independent - a nationwide search among its member brands to find Ireland’s four finest ‘Masters of Their Art’ i.e. those who have an unparalleled passion for and a true understanding, of their craft. As the Irish food industry risks losing some of its finest production skills with the demise of some food industries and the skills inherent in them, this important initiative, the first of its kind in Ireland, seeks to identify and celebrate those possessing and employing unique skills, tools, recipes and methods often passed down through generations. Once the four finalists have been selected and announced, each finalist will be profiled in the Irish Independent’s weekend magazine, following this the judging panel will then select one overall winner who will receive a special Love Irish Food commemorative and personalised sculpture. Pictured at the launch of the Love Irish Food’s Masters of Their Art Series was Niall Phelan from the Rye River Brewing Company – a proud and active member of Love Irish Food,  an organization launched in 2009 to make Irish consumers aware of food and drink brands that are produced in Ireland and to allow shoppers recognise the Love Irish Food mark when they want to identify Irish produced food and drink brands. Further details of the initiative are available on www.loveirishfood.ie Picture Conor McCabe Photography.

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Love Irish Food has launched the Masters of Their Art series in association with the Irish Independent. The campaign is a nationwide search among its member brands to find those who have a major passion and a true understanding of their craft. With the loss of many of  the country’s finest food industries in recent years, and the movement abroad of many manufacturing facilities, the Irish food industry risks losing some of its best production skills.

Many of these skills have been passed down from generation to generation within successful businesses. With the loss of some food production industries, and often the unique craftsmanship and skills inherent in these, this new initiative from Love Irish Food looks to identify and celebrate those with unique skills, tools, recipes and methods for building brands.

Once the judging is complete and four finalists have been selected and announced, each finalist will then be profiled in the Irish Independent’s Weekend magazine. Following this, the judging panel will then select one overall winner who will receive a special Love Irish Food commemorative and personalised sculpture. To enter, visit www.loveirishfood.ie

 

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